Kaboodle and Popular Retailers Help Make Holiday Wishes Come True With More Than $25,000 in Prizes

SUNNYVALE, Calif., Nov. 16, 2010 /PRNewswire/ -- Kaboodle (www.kaboodle.com), the largest social Website for passionate shoppers, today launched its annual Wish-a-Day Giveaway, providing more than $25,000 in prizes to more than 100 lucky winners between November 16 and December 24, 2010.  Each day, Kaboodlers will have the opportunity to win a minimum of $500 in prizes simply by adding any item from a participating retailer to one of their Kaboodle wish lists.  All entrants will also be eligible for a $5,000 grand prize.

Now in its fourth consecutive year, the Wish-a-Day Giveaway returns with long-standing retail partners including shopbop.com, Karmaloop.com and UncommonGoods.com, along with a number of new partners such as Moxsie and Stila.

"This is our fourth year participating in Kaboodle's Wish-a-Day Giveaway," said Natasha Chu, e-commerce manager for Karmaloop.com.  "This program drives tremendous awareness and activity around our brand on the Kaboodle site during the critical holiday retail season.  We see a lift in our online sales and a higher sustained level of engagement and transactions after the initial boost that comes from Wish-a-Day itself."

Kaboodle is also home to one of the most popular and robust online wish-list feature sets – an invaluable utility for shoppers during the holiday season.  Using the "Add to Kaboodle" button, shoppers can easily and seamlessly add any product from anywhere on the Web to their lists.  Once users create a wish list, they can easily share it with friends and family on Kaboodle, or via e-mail and social platforms such as Facebook and Twitter.

"List-making is so core to the holiday season," said Anne Zehren, CEO of Kaboodle.  "Kaboodle's tools, combined with an active shopping community that is constantly discovering the best products on the Web, make it easy and fun to find great gift ideas, keep them organized and share them with others.  And with Wish-a-Day, users can win big just by adding a few products to their lists."

Along with the Wish-a-Day Giveaway, Kaboodle has launched an extensive holiday destination, "Your Holiday Headquarters" (http://www.kaboodle.com/holiday), featuring a gift guide with more than 1,000 user-selected and editorially curated gift ideas, as well as special gift idea lists from Kaboodle's "Shopping Scouts," individual community members who have been tapped to help showcase the hottest, most interesting items for this holiday season.

"Kaboodle is the 'go-to' resource for the holidays," added Zehren.  "Last season, more than 20 million people came to Kaboodle to simplify their holiday shopping.  Shoppers can find thousands of unique gift ideas, connect with other shoppers, create lists and share ideas and recommendations – all in one place."

About Kaboodle

Kaboodle (www.kaboodle.com) a Hearst Corporation-owned and operated property, is the Internet's largest social website for passionate shoppers.  Kaboodle's shopping tools allow users to add products from anywhere online to their Kaboodle lists.  As a result, it is home to the world's most exclusive catalog of user-curated products, making it the trusted source for discovering, sharing, and buying products from retailers large and small.  With more than 9 million unique monthly visitors and a devoted community perpetually adding more finds, Kaboodle provides the ultimate platform for connecting people with products.  Kaboodle was acquired by Hearst Corporation (www.hearst.com) in August 2007 and is part of the Hearst Magazines Digital Media site network.

SOURCE Kaboodle