REDWOOD CITY, Calif., Jan. 16, 2018 /PRNewswire/ -- Kahuna has won Frost & Sullivan's annual Best Practices New Product Innovation Award for AI-based Cross-channel Marketing Automation.
Kahuna's AI-based cross-channel marketing automation solution enables Business-to-Consumer (B2C) marketers to address core problems with their current email marketing and customer retention programs. Kahuna's platform helps world-class brands establish a new standard for consumer messaging by using AI and a cross-channel approach to learn and understand consumers in real time. Kahuna then enables brands to communicate with consumers at the individual level, satisfying unique preferences for message content, channel, and send time. Instead of continuing to be let down by impersonal and irrelevant communications, consumers are delighted by their newfound connection to the brand and marketers experience an increase in the metrics they care about: customer engagement, conversion, and retention.
In particular, Frost & Sullivan analysts recognize the following Kahuna AI-powered optimizations for enabling B2C marketers to craft and send messages that meet consumer expectations of a highly personalized experience:
- Message Variant Optimization Marketers can automatically test 5 (not just 2) message or subject line variants at once and pinpoint which one is leading to higher customer engagement.
- SendOptimally Marketers can determine the best message time/day of week combination for each customer that is most likely to get them to view and engage with the message.
- Conversion Time Optimization Brands know the exact time to send a message to each person so as not to impede an organic conversion but to also not miss the window of opportunity for a conversion either.
"This approach successfully leads brands to effectively target their customers with the most relevant content that helps improve customer engagement and subsequently, conversion rates. Further, the AI-powered platform's ability to identify the most preferred channel for individual customers has helped brands achieve maximum penetration for their digital marketing campaigns and has successfully strengthened Kahuna's position in the AI-based cross-channel marketing automation industry," says Kiran Kumar, Industry Analyst at Frost & Sullivan.
Frost & Sullivan analysts follow a rigorous 10-step process to evaluate award candidates and assess their fit with select Best Practice criteria, including conducting a global industry review, interviewing market analysts and thought leaders, performing an in-depth examination of all candidates, and speaking directly with customers of the candidates. The reputation and integrity of the awards are based on close adherence to this process.
The full award report by Frost & Sullivan can be viewed here.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector, and the investment community.
Kahuna is smart marketing automation software that empowers consumer marketers to personalize journeys for millions of consumers in seconds, meeting their expectation of a highly customized experience every time. Using AI technology and a cross-channel approach, we help brands understand and effectively communicate with their customers, leading to higher engagement and conversion and superior business outcomes.
Kahuna is trusted by Yahoo!, Dollar Shave Club, Travelzoo, Hotwire, and other leading brands. Headquartered in Silicon Valley, Kahuna was founded in 2012 and is funded by Sequoia Capital, SoftTech VC, and Tenaya Capital, among others.