OAKLAND, Calif., April 23, 2013 /PRNewswire/ -- Kanjoya's Experience Project, an online storytelling platform, is partnering with Dreyer's Outshine brand to launch an online community experience for consumers to share how they "shine brighter" in their everyday lives.
The campaign for Outshine leverages Experience Project's innovative social platform with user-generated storytelling for those who like to share specific, unique experiences. Kanjoya's Experience Project caters to a ubiquitous audience of people who are growing, learning, educating and continually supporting each other.
The Kanjoya campaign kicks off the Nestle Dreyer's launch of the Outshine brand, which includes a new name and fresh new look for America's favorite fruit bar, formerly Dreyer's Fruit Bars.
"We chose the name Outshine for our refreshing frozen snacks because we believe that everyone can live brighter. It's something that starts with each one of us – with every little choice we make," said Jacob Abel, Outshine Marketing Associate. "The Outshine brand embodies never settling for good or great, but striving to be exceptional, and we're thrilled to partner with Kanjoya to bring this community of those that 'shine brighter' in their lives together."
Launched online on Monday, April 22, the Outshine brand is asking users to share their ideas about how they "shine brighter." From the choices they make about the foods they eat to how they live their lives, the challenge is to not just shine -- but to Outshine.
"Nestle Dreyer's has been a valued partner since 2009, and we feel excited and honored to be a part of this Outshine product launch campaign," said Erik Darby, Vice President at Kanjoya's Experience Project. "At its core, Experience Project is a massive story-telling platform, powered by a 10+ million member community. We use our community's stories – over 60,000+ generated per day – to increase engagement, awareness, time on site, etc., within brand environments and campaigns."
The online campaign is located at www.broadcause.com and is available for all users with an Experience Project account, which is free. To find out more information about Kanjoya, visit www.kanjoya.com.
To find out more about Dreyer's Outshine *, visit www.OutshineSnacks.com.
*Marketed as Edy's® Outshine® bars in the Midwest and East.
About Kanjoya, Inc.
Kanjoya (http://www.kanjoya.com) develops technologies and platforms that enable real understanding of human expression. As experts of social dialogue, Kanjoya provides solutions through social discovery, conversational marketing, and emotion-aware sentiment analysis that bring clients and partners closer to their audience. Anchored by one of the world's largest social media properties, Experience Project, Kanjoya provides story generation to marketing and advertising campaigns to increase amplification, awareness, time on site, and engagement to many of the Fortune 100 brands. Kanjoya is based in downtown San Francisco, CA.
About Nestle Dreyer's Ice Cream Company
Nestle Dreyer's Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world's largest nutrition, health and wellness company. Nestle Dreyer's Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States. Brands manufactured or distributed in the United States include Dreyer's/Edy's® Grand, Slow Churned®, Dibs®, MAXX, Outshine®, Nestle Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Frosty Paws®, Eskimo Pie®, Skinny Cow® and Haagen-Dazs®. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America. For more information on the company, please visit www.nestleusa.com.
In the U.S., the Haagen-Dazs trademark is licensed to Nestle by General Mills.
SOURCE Dreyer’s Outshine Brand