LONDON, April 2, 2014 /PRNewswire/ --
Acquisition will enrich the company's social TV capabilities for the benefit of Media Researchers across the world
Kantar Media, a world leader in audience research today announced the acquisition of The Data Republic, a specialist social TV analytics agency. The acquisition will build on the company's activities in audience measurement and insight in over 60 markets.
It follows the enhanced global partnership between Kantar and Twitter announced on Monday expanding the provision of Kantar Media's social TV planning and analytics from its current base in the UK and Spain to include the Nordics, Russia as well as parts of Africa and south-east Asia.
Founded in 2011 in Barcelona, The Data Republic has developed a proprietary platform and suite of tools for monitoring and analysing real-time data across social media. Kantar Media's clients will gain access to The Data Republic's proprietary services including "Tuitele", a tool which delivers curation and analysis of social media conversations around TV shows and commercials; delivering insights for media planning, audience research and commissioning. It closely follows the recent acquisition of Fisheye Analytics, a Singapore-based start-up providing social media listening. Both acquisitions continue Kantar Media's commitment to strengthening capabilities in the converging paid, owned and earned media landscape.
Commenting on the acquisition Andy Brown, Global CEO of Kantar Media said "The level of social media buzz related to TV shows and commercials continues to grow. Whilst electronic TV measurement continues to be the recognised currency for TV viewing around the world, the need to better understand and amplify the social engagement around programming and advertising has never been greater.
"In joining Kantar Media, The Data Republic will complement our offer portfolio perfectly, bringing all the necessary tools and skills to enrich our social TV strategy and expertise to complement our existing ratings services, offering clients a truly holistic view of audience behaviour."
"We are excited to be joining Kantar Media and have long admired their global success and audience measurement expertise" said Carlos Sanchez, co-founder at The Data Republic. "We look forward to growing and enriching our combined audience research expertise even further for the benefit of the media industry."
Kantar Media is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups.
About Kantar Media
Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world's leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers' reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.
SOURCE Kantar Media