MAYNARD, Mass., June 12, 2017 /PRNewswire/ -- Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, took home three Dx Creative Awards at this year's DxMA Global Marketing Summit. Each award recognized Kaon Interactive for conceptualizing and developing 3D interactive customer engagement applications for the following customers:
- GE Healthcare (NYSE: GE) – Kaon Interactive developed the 'True Discovery Application' which enables GE's global sales channel teams to communicate complex product benefits with engaging demonstrations that showcase its capabilities to clinicians and hospital administrators.
- Becton Dickinson Diagnostics (NYSE: BDX) – Kaon Interactive developed the 'BD Diagnostic – Molecular Product Tour' application to dramatically improve the effectiveness and efficiency of how BD's global sales channels and marketing teams communicate their unique value proposition across the globe.
- A Global Medical Diagnostics Company – Kaon Interactive developed a 3D Product Model of an automated blood screening system, as a way to launch the product and train their domestic sales team on the unique value differentiation it brings to the market.
"These awards illustrate the dedication of our entire staff on behalf of our customers GE Healthcare, Becton Dickinson Diagnostics and more," said Kaon Interactive president and CEO Gavin Finn. "Our customers recognize the inherent sales and marketing advantage of turning to Kaon Interactive to convey the value messaging of their complex stories in a simple, interactive and visual way."
These three DxMA awards are the latest for Kaon Interactive, which has been widely recognized by technology and marketing organizations for its innovative High Velocity Marketing Platform and 3D sales and marketing applications that drive customer engagement. These interactive applications enable Kaon's customers to demonstrate complex stories without having to physically ship products, while engaging users in real-world scenarios that show how products and solutions can solve real-world business challenges. These applications, in turn, lead to shortened sales cycles, increased win rates, faster channel training and greater customer engagement.
About Kaon Interactive
Kaon Interactive is a B2B software company. Kaon's interactive sales and marketing applications simplify complex product and solution stories in a visually engaging way anywhere, anytime, turning prospects into customers. The company's interactive 3D sales and marketing applications transform product and solution marketing content into visual storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 5,000 Kaon Interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies. For more information about Kaon, visit www.kaon.com.
Media Contact for Kaon Interactive
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SOURCE Kaon Interactive