WILLOW GROVE, Pa., Feb. 10, 2011 /PRNewswire/ -- Many businesses today want media coverage for their product, service or business in the news media, but don't want to spend an arm and a leg to do so, or enter into a long-term retainer arrangement with an agency. To meet this need, Kapnek Communications has launched FOR IMMEDIATE RELEASE, a new a la carte PR service.
"We realize we're still in a precarious economic environment so we'd like to make media relations easy for companies," explains Wendy Kapnek, president. "With our new division, we do just that."
FOR IMMEDIATE RELEASE is composed of a team of writers who specialize in developing news releases on new products, services, personnel, or other company milestones. Then, the releases are disseminated to media that reaches the client's target audiences - consumer, financial, business-to-business, trade print and/or broadcast media.
"The benefit to companies? A professionally handled project that gets their news out in the style the media will accept and print or air at an affordable price with no requirement for an ongoing agency commitment," adds Kapnek.
Kapnek Communications is a 15-year-old firm with senior-level, results-oriented practitioners − each with more than 20 years of professional experience and total dedication to client service. In addition to its FOR IMMEDIATE RELEASE division, the company offers a full range of business-to-business and consumer marketing public relations, including communications research/planning, corporate and employee communications, special events, media relations, community relations and editorial/writing services. The firm has landed clients in highly specialized and targeted trade publications as well as high-profile media such as Time Magazine, CNN, The Wall Street Journal, USA Today and other major print and broadcast media around the country.
SOURCE Kapnek Communications