NEW YORK, Oct. 21, 2015 /PRNewswire/ -- Kargo, the leader in mobile brand advertising, continues the expansion of its leadership team with the appointment of Kartal Goksel to the newly created role of Chief Technology Officer. In this role, Goksel will be responsible for leading engineering, product and UX efforts across Kargo's high priority technology initiatives, including the company's expansion into programmatic. Goksel joins Kargo from PubMatic, where he served as Vice President of Engineering, Programmatic Direct and led research and development for the company's ad serving products.
"A data and technology-driven approach is embedded in Kargo's DNA; our proprietary technology allows us not only to create custom, high-performing mobile ad experiences, but to scale them as well," said Founder & CEO Harry Kargman. "Kartal brings deep knowledge of the ad tech industry and a solid track record in innovation that will be integral to helping us deliver next generation technology solutions for our clients. We're thrilled to have him join the Kargo family."
Goksel brings 15 years of experience building advertising technology to his role at Kargo, as well as a wealth of management, business development and product management experience. Prior to his role at PubMatic, Goksel co-founded Sporcum, the first online sporting goods store in Turkey, where he led the company's engineering and UX teams as CTO before later becoming CEO. Before starting Sporcum, Goksel spent 10 years working in engineering and advertising technology at CNET and CBS Interactive, where he helped build CNET's proprietary ad serving platform.
"I'm truly excited to join the executive team at a company like Kargo, which has an impeccable reputation within the industry," Goksel commented. "The first time I visited the Kargo office I knew it was a company and a culture that I wanted to be a part of, and I'm looking forward to working with the talented team here to help bring the next generation of technology and services to market for Kargo's clients."
The appointment comes at a time of significant growth for the company, which was recognized recently by Inc. Magazine as one of the 500 fastest growing companies in the US and included on Business Insider's list of hottest pre-IPO ad tech startups of 2015.
Goksel joined Kargo in early October. He is based in the company's New York City headquarters and will report to Ryan McConville, chief operating officer.
Kargo is the largest mobile marketplace for premium brand advertising. A fusion of creativity, technology and quality, our media solutions empower advertisers to build connections with consumers on the most important screen today—the phone. Through our alliance of elite publisher partners, we enable brands and agencies to reach eight out of 10 smartphone users in the US with memorable, measurable experiences. Kargo was just recognized by Inc. Magazine as one of the 500 fastest growing companies in the US, and by Business Insider as one of the "hottest ad tech" companies of 2015.