Karmaloop.com: Black Friday and Cyber Monday

Nov 21, 2012, 10:51 ET from Karmaloop.com

BOSTON, Nov. 21, 2012 /PRNewswire/ -- There's something sadistic about Black Friday - retailers screaming with desperation for customers to shop, while degrading their competition, and continuously "slashing" prices. It's only natural that witty global street wear leader, Karmaloop.com, would launch a bondage inspired Black Friday commercial, look book and live "Sexcam" themed Cyber Monday promotion. The e-retailer's new campaigns are sure to raise an eyebrow or two and cause some ire with a few parents!

This year's campaign features real dominatrixes dominating and abusing Karmaloop.com employees.  One dominatrix is shockingly almost 7 feet tall. The promo is a nod to runaway erotic novel hit "Fifty Shades of Grey," turning it into a hilarious parody version dubbed, "50 shades of Black Friday." Moms seem to be into bondage these days why not street wear aficionados?

"We know the Black Friday sales are hugely important," says Greg Selkoe, CEO of Karmaloop.com. "Karmaloop likes to push the envelope so we thought we would do it in a risque and proactive way, it is satire." When asked whether the promo and impressive Terry Richardson style look book is too racy for the young-adult customers Karmaloop targets, Selkoe replied, "Karmaloop is more than a retailer, we are a content creator and these photos and video really stand out of the clutter this Black Friday as something totally different we have never been afraid to be on the edge."

Their Cyber-Monday promo ups the ante; Karmaloop.com is launching a first-of-its-kind live e-retail marketing campaign.  The company has hired a dozen real "cam girls," women who usually strip live on webcams for a living, to engage in a one-of-a-kind promotional event on Cyber Monday. The Karmaloop CyberKam girls will chat live for 24 hours titillating customers, offering exclusive deals, on the spot contests, performing live karaoke and other crazy surprises! While driving sales and shocking the timid, Karmaloop's light-hearted, but racy parody of the worldwide web's darker corners is breaking new ground.

The CyberKam girls chatting live are larger than life ladies.  "Barbie Babylons" is apparently an ex schoolteacher with a degree in sex psychology. "Sarah 'Vanacular' Varga" is a specialist in extinct languages, and "Honey Bridges'" voice has been used in over 20 skits on platinum selling rap artists albums.  While public reaction is bound to be strong, Karmaloop insists it's the company's nature to be innovative and boundary pushing. CEO Greg Selkoe had this to say regarding the high chance to offend: "We are just trying to have a little fun and be who we are! Our clothes and our campaigns have never been conventional."

About Karmaloop.com
Founded by Greg Selkoe in 2000 and headquartered in Boston, MA, with an office and TV studio in New York City, and offices in Los Angeles and Copenhagen, Karmaloop.com is one of the world's largest and most-respected online retailers of Streetwear. The company is anchored by its multi-platform retail website and lifestyle network, which attracts more than 4.5 million unique monthly visitors and includes both retail shopping, and original video and blog content. Karmaloop.com sells over 500 men's and women's brands to their loyal Verge Culture customer base spanning 80 countries. Verge Culture is made up of the first generation to grow up on the Internet; it's a group that does not define itself by race or ethnicity, but by shared ideas and values.  Verge Culture members are alpha-consumers, always craving the latest fashions and products.  Karmaloop, Inc. owns and operates Karmaloop.com, KarmaloopTV.com, PLNDR.com, Kazbah.com, BoylstonTradingCo.com, Brick Harbor, Karmaloop EU and MissKL.com and owns several private label clothing brands: Advocate; Fenced; Flud; KLP; Pilot Licensing; Society Original Products; and Spool & Thread. 


Dina Rezvanipour

Aashna Moitra      

3d Public Relations & Marketing

3d Public Relations & Marketing




SOURCE Karmaloop.com