KarmaloopTV.com Launches Brand New, Second Generation, State of the Art Video Platform with World Premiere of Controversial New Video!

Global Youth Culture Ecommerce & Content Powerhouse, Launches Mutli-million Dollar Upgrade Heralding Renewed Focus on Web TV

Apr 19, 2012, 11:44 ET from Karmaloop.com

NEW YORK, April 19, 2012 /PRNewswire/ -- Iconic streetwear empire Karmaloop.com today announced the launch of its second generation multiplatform video content website, KarmaloopTV (KTV). The site chronicles and celebrates the progressive cut and paste youth movement known as "Verge" culture (the multi-racial, global and tech savvy alpha-consumers made up from the first generation to grow up with the internet). Karmaloop TV is dedicated to covering the all-encompassing "Verge" lifestyle from music and fashion to art and technology. The completely redesigned KTV site debuts an edgy new look and feel backed by powerful user functionality. More importantly along with technical and design changes comes an exciting new slate of programing, channels and formats!

To mark the occasion of the launch of the new Karmaloop TV the site is debuting the stunning and controversial new music video, "Black Girls," by indie sensation and Karmaloop Records band Chester French. This launch is capitalizing on Karmaloop TV's increasing prominence in the domain of music video creation and direction. The world premiere "Black Girls" music video drop is coming on the heels of two other Karmaloop TV directed and world premiered videos over the last several weeks: Diplo's "Express Yourself" shot on location in New Orleans and the Pharrell Williams produced "Skrung Owt" by Fam-Lay.

KTV recently announced the addition of critically praised director Shomi Patwary to the Karmaloop staff of acclaimed music video directors and television producers, including Matt Alonzo director of the Tyler the Creator video Martians vs. Goblins, Julian Wadsworth aka 'Lil Internet' the creator of the New York Times' chronicled "Sea Punk" trend, and Fabolous and Jadakiss video director Aristotle.

The new Karmaloop TV site gives viewers a high-definition street-level look at emerging "Verge" culture phenomena, delving into politics, fashion, music and lifestyle issues with exclusive interviews that showcase iconic artists, musicians, designers and brands and delivering behind-the-scenes access to events and parties. Karmaloop TV features content curated by the most relevant "Verge" personalities the first four are notable streetwear and sneaker designer Frank "The Butcher", pro skateboarder Terry Kennedy, Grammy Award-winning singer, songwriter and producer Pharrell Williams and Karmaloop founder and CEO Greg Selkoe.

The new slate of KTV shows include the latest in style on the fashion driven "Buyer Wire" program, free style rap competition "Friends With Words", in depth docuseries "Behind the Brand", musician interview show "Tour Lore", pop culture bouillabaisse "Daily Loop", global affairs show "Globaloop", travel and technology show "Sweat The World" with more exciting show announcements coming over the next weeks!

Karmaloop TV also features "Channels" that have curated original content created by brands, record labels, and celebrities they include: Matt Alonzo, The Visual Vandal, Dirty Laces, Stagg Street (erotic photog Ellen Stagg), Friends Vision, Palladium, Soul Assassins TV, Noir Media, Lamp & Boat, Insight, Here Comes The Neighborhood, FLUD Way TV, Exposure, Cypress Hill Smokeout, Derrick G Channel, CtotheJL, Burton TV, All Day, Illusive Media, Hearty Magazine, By Any Means, Skullcandy TV, Society Original Projects, Lrg, Gravis, N.E.R.D., Fool's Gold, R.V.C.A. and Analog.

"KTV is a dynamic, living and breathing showcase for the best, brightest, most talented and creative Verge culture influencers and personalities," Selkoe noted. "It makes perfect sense for us to continually inspire and apply the most challenging and constantly evolving content and design elements to ensure that the website remains not at the forefront, but actually three to four steps ahead of would-be imitators." Greg added, "There is no doubt Karmaloop TV is the epicenter of Verge Culture."

As befits a multiplatform network devoted to life on the verge, the re-launched KTV network celebrates youth culture with a wide range of programming, from progressive educational content to insider looks at current artistic projects to groundbreaking music videos that challenge assumptions about sex, love, race and politics. The redesigned site allows users to take it all in on a faster, cleaner platform.

"We're stoked with KTV's new look and enhanced performance, which is testament to our creative team's unmatched genius," Selkoe continued. "That said, we're already looking at ways to further improve the site (including clickable ecommerce enabled video) toward launching tomorrow's cultural revolutions sooner than others can even dream about it."

The KTV debut of Chester French's "Black Girls" underscores the network's status as a showcase for "Verge" culture's unique passion and creativity. Featuring a video produced via the group's first collaboration with famed Italian photographer Francesco Carrozzini, the single is a celebration of female beauty with a focus on same sex/interracial love and will be included on Chester French's June release on Karmaloop Records.

The Chester French/Carrozzini production, the "Song for TNGRS" first video, shows Rie Rasmussen and Jodie Smith together in a game of playful seduction and passionate romance, depicted in the famed photographer's signature style as seen in various cover and inside shoots in Vanity Fair, Rolling Stone, W, New York, The New Yorker and L'Uumo Vogue.

About Karmaloop TV:

http://www.karmalooptv.com/ is a multi-platform broadband programming network which debuted in 2008 and received 70 million video views in 2011 and is projecting 350 million views in 2012.  Grammy winning musician and producer Pharrell Williams serves as Karmaloop TV's Creative Director. Karmaloop TV will debut its Premium YouTube Channel in June of 2012.

The constantly-updated KarmaloopTV.com online video network features over a dozen original features and programs each week. It gives viewers access to a wide range of dynamic video content sourced from its family of channels, shining a light on Verge Culture's emerging trends in fashion, music, film, dance, gaming, sports, street art, technology and social activism. KarmaloopTV.com has featured a Who's-Who of youth culture icons: Pharrell Williams and N.E.R.D., Lady Gaga, Lil' Wayne, M.I.A., Travie McCoy, Shaun White, Kim Kardashian, Wiz Khalifa, Tony Hawk, Swizz Beatz, Amber Rose, Kelis, Far East Movement, B.o.B., John Cho, Ke$ha, Kid Cudi, Brian Greenberg, Soulja Boy, Paul Rodriguez Jr., Keri Hilson, Terry "TK" Kennedy and up-and-comers like Mac Miller, Kreayshawn and Bad Rabbits. The network's tagline is a rallying cry for both itself and its Verge constituency: "Reclaim Your TV!"

About Karmaloop.com:

Karmaloop.com is one of the world's largest and most-respected online retailers of "streetwear" (including footwear, apparel and accessories). The company was founded by Greg Selkoe in 2000 and is headquartered in Boston, MA, with an office and TV studio in New York City and a Karmaloop Europe home base in Denmark. Karmaloop.com sells over 500 men's and women's brands to a loyal customer base spanning 80 countries, with Karmaloop online platforms attracting more than 4.5 million unique monthly visitors. Karmaloop, Inc. owns and operates Karmaloop.com, KarmaloopTV.com, PLNDR.com, BoylstonTradingCo.com, BrickHarbor.com, StreetAmmo.dk (soon to be Karmaloop Europe) and Kazbah Underground Brands, and owns 11 private label clothing brands.

SOURCE Karmaloop.com