KAROL G PARTNERS WITH CASA DRAGONES TEQUILA TO LAUNCH 200 COPAS: A NEW CRISTALINO EXPRESSION CELEBRATING CRAFTSMANSHIP AND THE LUXURY OF SHARED MOMENTS

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+ Inspired by Karol G's anthem "200 Copas," the singer teamed up with Casa Dragones to create their first Cristalino expression, which will be celebrated with first toast at the legendary Crazy Horse in Paris.

NEW YORK, Sept. 25, 2025 /PRNewswire/ -- Global superstar Karol G launches 200 Copas by Casa Dragones, an extraordinary new cristalino tequila made in partnership with Casa Dragones, the award-winning small-batch tequila producer founded by Bertha González Nieves. Inspired by Karol G's multiplatinum hit "200 Copas," the launch represents a first-of-its-kind entrepreneurial venture between two powerful Latina visionaries and marks Casa Dragones' debut Cristalino expression.

This is a true partnership created in the name of friendship from two leaders eager to innovate and connect with tequila lovers around the world. Karol G, whose song "200 Copas" has become an anthem of empowerment and connection, sought to create a tequila that could capture the spirit of those shared experiences. In Casa Dragones, she found the perfect partner: Bertha González Nieves, the first woman recognized as a Maestra Tequilera and a pioneer in Mexican craftsmanship and tequila innovation. The focus was to develop a tequila that embodies authenticity, craftsmanship, and the true meaning of luxury—defined not by status, but by the value of real connections.

"When I created my song 200 Copas, I remember being surrounded by my closest friends—who actually all appear in its music video—and thinking how lucky I was to be sharing such cherished moments with them," said Karol G. "Ever since, I knew I wanted to create something tangible that could capture the value behind that moment and allow people to connect in the same way. Tequila was the drink we were having that night, and I was already such a big fan of Casa Dragones, that I couldn't think of anyone better than Bertha—the first Maestra Tequilera in the world—to craft it with me. In Casa Dragones, I found an authentic tequila maker who understands tradition but also dares to innovate."

Crafted in small batches of no more than 500 cases per batch, 200 Copas by Casa Dragones is made from 100% Blue Weber Agave grown in the rich volcanic soil of Tequila, Jalisco. It is aged over 12 months in custom American oak barrels and carefully filtered to achieve a crystal-clear body with bright hues and elegant legs. On the nose, it offers fresh notes of citrus, pine, and sweet floral. On the palate, it delivers creamy notes of almond, sweet roasted agave, and plum, with a long and rounded finish of honey and spiced wood. The result is a tequila that expands the repertoire and celebrates Mexican craftsmanship while remaining rooted in Casa Dragones' sustainable, modern production process that uses less water, less energy, and creates less waste than conventional methods. 200 Copas by Casa Dragones crafted for Karol G is now the latest addition to the producer's already formidable portfolio of ultra-premium sipping tequilas, including Casa Dragones Joven, Blanco, Añejo Barrel Blend and Mizunara Reposado.

"When I met Karol, I immediately resonated with her story—a powerful Latina woman making her own way as a global artist," said Bertha González Nieves, co-founder and CEO of Casa Dragones. "When Karol approached me about creating something together in honor of her global anthem, 200 Copas, I knew we had to craft a new sipping tequila that was truly unique. To continue our journey of taste, we applied our principles of craftsmanship, innovation and sustainability to craft a beautiful new Cristalino tequila; one that embodies the spirit of this powerful song, as well as compliments our portfolio of sipping tequilas. Like the spirit of '200 Copas,' our sipping tequilas have always been about gathering with loved ones and celebrating the special moments in life together."

Fans had long speculated about Karol G's next major project, with the artist leaving subtle Easter eggs throughout key moments in her career over the past two years. That anticipation will culminate in Paris, where—to celebrate the announcement of this partnership—Karol G will raise the first official toast with 200 Copas by Casa Dragones during her highly anticipated performances at the legendary Crazy Horse. In an iconic debut moment, the tequila will also become a spirit served at the venue, inviting her fans into the ritual of celebration at the very heart of her artistry.

With the announcement of this new product, Casa Dragones released the first of four episodes of a new docu-series where Karol G and Bertha Gonzalez Nieves offer an insightful audiovisual experience that captures the captivating story of the creation of the new Tequila. Every week a new episode will be posted on the brand's YouTube Channel, and the first one can be watched HERE.

Consumers can register to pre-order 200 Copas by Casa Dragones at 200copasbycasadragones.com. The product will begin rolling out to select retailers in Mexico and the United States on October 1, 2025, with an additional launch planned in Karol G's home country of Colombia in 2026.

ABOUT KAROL G
KAROL G, born Carolina Giraldo Navarro, is a global superstar who has redefined Latin music and broken historic barriers for women in the industry. With a GRAMMY® win for Best Música Urbana Album, six Latin GRAMMY® Awards, over 310 RIAA Platinum certifications in the U.S., and more than 117 billion streams, she is one of the most decorated and streamed female artists in the world. Her album MAÑANA SERÁ BONITO made her the first woman to debut at No. 1 on the Billboard 200 with a Spanish-language album, followed by MAÑANA SERÁ BONITO (BICHOTA SEASON), which debuted at No. 3 and made her the first artist with two Spanish albums in the top 10 in the same year. On stage, she set records with the highest-grossing North American tour by a Latina, sold over one million tickets in Latin America, and headlined three consecutive nights at Mexico's Estadio Azteca, before taking her show to Europe with four sold-out nights at Madrid's Estadio Santiago Bernabéu. Named Billboard's Woman of the Year in 2024, she continues to expand her impact with her Con Cora Foundation, uplifting women and underserved communities. In June 2025, she released Tropicoqueta, which debuted at No. 1 on the Billboard Top Latin Albums chart, reached No. 3 on the Billboard 200, set the record for the second-biggest debut by a female Latin artist on Spotify, and launched 18 songs onto the Hot Latin Songs chart. Most recently, she was announced as an upcoming headliner for Coachella 2026, where she will make history as the first Colombian female artist to headline the festival.

ABOUT BERTHA GONZÁLEZ NIEVES
Bertha González Nieves is the CEO and co-founder of Tequila Casa Dragones, the renowned small-batch, independent tequila company, and the first certified female Maestra Tequilera by the Academia Mexicana Catadores de Tequila. An entrepreneur dedicated to the tequila industry for more than 20 years, Bertha is a leader in the spirits world, establishing Casa Dragones as a pioneering tequila producer committed to Mexican craftsmanship, authenticity, and innovation. Forbes has identified her as "One of the 50 Most Powerful Women in Mexico," while both Food & Wine and Fortune named her one of "The Most Innovative Women in Food + Drink." The New York Times called her "The Spirit Behind High-End Tequila" and was most recently included on "Forbes 50 Over 50" 2025 list. In 2018, she was awarded the Endeavor Entrepreneurship Award for 'Pride of Mexico.' In 2022, Revista Quién recognized her as one of "The 50 People Transforming Mexico," and she received a prestigious honorary mention from the Ernst & Young Entrepreneur of the Year Awards for her leadership.

ABOUT CASA DRAGONES
Founded and led by CEO Bertha González Nieves, the first female Maestra Tequilera, Tequila Casa Dragones is a small batch producer known for its ultra-premium sipping tequilas. Launched in 2009 in Mexico, Casa Dragones has four uniquely smooth tequila expressions. Casa Dragones Joven has a complex, smooth taste that is perfect for sipping and pairing with food, while Casa Dragones Blanco's crisp, agave-forward taste is perfect for craft cocktails and on the rocks. Casa Dragones Añejo Barrel Blend is the result of aging their tequila in two styles of new wood casks, then blending to achieve its distinctive, rich character. Casa Dragones Mizunara, 100% Blue Agave Reposado sipping tequila, is the first tequila rested exclusively in Mizunara casks, a rare oak native to Japan and traditionally used for aging Japanese whiskies. Casa Dragones' mission is to be part of the tequila producers shaping the industry for the future through innovation, modern, sustainable production, and Mexican craftsmanship. The name Casa Dragones is inspired by the legendary Dragones cavalry who ignited Mexico's Independence Movement of 1810. La Casa Dragones in San Miguel de Allende is the historic 17th-century stables of the cavalry, now transformed into a luxurious four-bedroom home and showcase of Mexican design. San Miguel de Allende, Casa Dragones' spiritual home, is also home to Casa Dragones Tasting Room, also known as the "World's Smallest Tequila Bar." Casa Dragones is available online at www.casadragones.com and throughout the U.S., Mexico and select markets in Europe.

SOURCE Casa Dragones