Kashi Introduces Two New USDA Certified Organic Cereals

Kashi® Simply Maize and Kashi® Indigo Morning™ Cereals Offer Two Tasty Flavors and Simple Ingredients, Including Crispy Whole Corn Flakes

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Kashi Company

Jun 26, 2012, 11:03 ET

LA JOLLA, Calif., June 26, 2012 /PRNewswire/ -- Kashi, the premier natural food and lifestyle company, today announced the national launch of Kashi® Simply Maize and Kashi® Indigo Morning™USDA Certified Organic cereals. As close to nature as you can find in look, flavor, texture and aroma, both recipes combine crispy whole, organic corn flakes with a touch of natural sweetness.

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"With the creation of these cereals, we're providing two great-tasting organic options that offer positive nutrition through simple ingredients harvested for peak flavor," says Keegan Sheridan, natural food and lifestyle expert at Kashi. "These organic cereals benefit the health of both people and our planet by providing high-quality, nutritious ingredients that are grown using farming methods that respect and maintain the environment."

Kashi Simply Maize Certified Organic cereal is made with whole organic corn that is puffed into hearty, crisp flakes with a touch of molasses. Providing 23g of whole grains per serving*, nearly half of the recommended daily amount, this cereal offers a sweet and toasty flavor combination.

Kashi Indigo Morning Certified Organic cereal combines a delicious blend of crispy, golden, organic corn flakes with real, dark blueberries and blackberries—bursting with tangy sweet flavor. Each serving contains 22g of whole grains, nearly half of the recommended daily amount*.

Ingredients in both new cereals are made without the use of conventional synthetic pesticides and genetic modification and are currently in the process of becoming Non-GMO Project Verified as part of Kashi's commitment to increase the company's availability of organic and Non-GMO Project Verified foods.

Like all Kashi foods, Kashi Simply Maize and Indigo Morning Certified Organic cereals are free of preservatives, artificial flavors and high fructose corn syrup. These cereals are now available at grocers and natural food retailers nationwide for a suggested retail price of $3.99. For more information please visit www.kashi.com.

*The Whole Grains Council recommends 48 grams of whole grains per day

About Kashi Company

Founded in 1984, Kashi dreams of a world where everyone embraces natural health. As a natural lifestyle pioneer, Kashi is passionate about and committed to improving the health of people and our planet. By providing great tasting, nutritious and innovative foods, Kashi enables people to achieve optimal health and wellness, while also leading them on a path toward embracing a natural lifestyle. Kashi encourages people to live their best lives through its interactive online community at Kashi.com and the Kashi REAL Tour, a lifestyle immersion program and national grassroots tour that educates people about the importance of natural foods and healthy living. The company also champions non-profit organizations working to keep real food in the minds and hands of communities across the country through the Kashi REAL Project. To learn more about 25 years of Kashi's mission, sustainable efforts, values and roots, get inspired by the Yearbook on Kashi.com.

Kashi's products are natural, minimally processed and free of highly refined sugars, artificial additives and preservatives. Kashi® brands and foods include: GOLEAN® cereals and bars; Kashi® Heart to Heart®cereal, instant oatmeal and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Good Friends® cereals; Kashi® Autumn Wheat®, Cinnamon Harvest®, Island Vanilla® and Strawberry Fields® (organic) cereals; Kashi® Honey Sunshine®, Berry Blossoms® and Golden Goodness™ cereals; Kashi® Black Currant and Walnut cereal; Cocoa Beach™, Mountain Medley® and Summer Berry™ granola; Kashi®Pita Crisps; Kashi® chewy and crunchy granola bars, layered granola bars, soft-baked cereal bars; Kashi® snack crackers, cookies and soft-baked squares; Kashi®all natural frozen waffles, entrées and pizzas; and Kashi® 7 Whole Grain Pilaf.