Katherine Cosmetics Plans Rapid Expansion
Katherine Cosmetics offers a series of high-performance, natural lifestlye makeup collections through omni channel distribution
RANCHO SANTA FE, Calif., May 1, 2017 /PRNewswire/ -- Katherine Cosmetics, Inc., (www.katherinecosmetics.com), which offers a series of high performance, natural lifestyle makeup collections through multiple online, in-store and social selling distribution channels, today announced plans to broaden its multi-tasking natural beauty product line and rapidly expand its product sales network both domestically and internationally.
Katherine "Annie" Finch, CEO and Founder of Katherine Cosmetics, said, "I am excited that due to recent equity investment in our company, we are planning to offer a broader array of our inspirational beauty brand product line which utilizes only all-natural, never tested on animals, gluten and paraben free ingredients. In addition, we have aggressive plans to expand our online sales program as well as our presence in department, boutique and pop-up stores in the U.S. and enter global markets through credible distributors."
Katherine Cosmetics is a natural, inspirational Beauty Brand inspired by four generations of Katherines and motivated by the fact that all girls can do and be anything they want in life. Their series of natural lifestyle makeup collections are high performance and multi-tasking — they're made for real life — and contain ingredients that are all-natural, never tested on animals, and free of gluten and parabens. Katherine Cosmetics was the first to launch a collection of Sport Makeup targeted to the modern active girl, bridging the gap between the fitness and makeup industries. Katherine natural makeup collections include: K-Sport Beauty (active sweat-proof, smudge-proof protection products); Everyday Beauty (simple, multi-tasking must-haves); A+ Friends Beauty (11 moisture-rich lip shades inspired by real friends where $1 of each sale goes toward its namesake's charity of choice); and the new Date Night Beauty (a collection of on-trend, easy to use shadows and highlighters, perfect for Red Carpet, Instagram selfies). The product line has attracted international attention, especially the famous "WOW" Stick (a multi-use protection primer) and the #1 rated waterproof eyeliner with a built-in blending brush.
The Brand's popularity is evidenced through social media response, reaching millions of girls who are attracted to its positive lifestyle and overall message. Testament to the brand's rapid growth is the ever-increasing number of 'Katherine Girls,' a Social Ambassador Program which affords girls of all ages the opportunity to be part of a positive community that recognizes achievements and encourages them to achieve their dreams. From daily posts on social media, to product development, the now thousands of ambassadors have become a daily source of inspiration to the brand. For example, a fragrance, Katherine Girl, launched in November 2016 was developed solely with Katherine Girls in mind. Since then, the brand has released a collection of Value Sets and Makeup Kits catering to the Katherine Girl fan base. In an effort to create a space for the thousands of girls who sought ways to be involved with the brand, Katherine Cosmetics launched Katherine Girl – The App (http://apple.co/2q4hhxd): a place where girls can participate, experience, learn and live in the #allthingskatherine world (which includes: #katherinemoments in beauty news, fashion trends, heartfelt moments, music, shopping, and A+ friends). The App is the first of its kind developed by a Beauty Brand, and provides a world in which girls can actively participate in a kind, inclusive way. Other brand participation opportunities include Katherine Girl Daily Snapchat Takeovers, Katherine Girl of the Month honorees on the Blog, Instagram contests, and more. Today, the active participation of thousands of Katherine Girls all over the world is making a difference, exhibited by their National Katherine Girls Give Back Week, where 20% of sales is given toward each Katherine Girl's charity of choice.
Katherine Cosmetics lives where the customer lives: online, in-store and at Social Selling Pop-Up Shops. Annie Finch added: "We revolutionized brick and mortar distribution by being the first Beauty Brand to launch Social Selling Shops at Dillard's, a place where customers can enjoy a heartfelt shopping experience. In addition to getting makeup application and trend advice, clients have access to phone charging stations, coffee stations, and complimentary gift wrap, all while taking selfies. Our success at Dillard's is leading to the roll-out of 30 additional Social Shops in 2017. We are also looking forward to showcasing our Natural Lifestyle Beauty approach through the launch of our first flagship store in Del Mar, California, this summer."
Katherine Cosmetics Press Contact
Sybil Rose
Digital Marketing & PR Director
[email protected]
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SOURCE Katherine Cosmetics, Inc.
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