DALLAS, Oct. 18 /PRNewswire/ -- Thousands of women across the country welcomed the opportunity to share their stories when the Kotex brand invited them to open up about the state of their lingerie drawers, as part of its "Kotex Project Makeunder" initiative. The brand teamed up with Emmy Award winning performer Kathy Griffin and celebrity stylist George Kotsiopoulos to give women the chance to receive a head-to-toe "Makeunder" and star in an online video series documenting their experience. Three winners were announced and recently met up with Kathy and George to take their lingerie drawers from drab to fab. The contest winners' journeys are documented in a 5-webisode series released today that can be viewed at www.KotexProjectMakeunder.com.
Kathy and George helped these three women in need of a "Makeunder" find the right undergarments to make them feel confident and feminine: Zoe Sabbath, 37, of San Francisco; Ashley Sholiton, 33, of Scottsdale, Ariz.; and Jennifer Causby, 26, of Charleston, N.C. The women's lingerie drawers had lost their luster after having children, getting comfortable in their relationship or just simply being forgotten.
"I'm going to give my own drawer a 'Makeunder' because I have to ditch those old granny panties, too," said Kathy Griffin. "George showed us that ladies can get the right protection, but still wear cool, sexy, cute underpants."
In the webisodes, Kathy divulges personal stories while she and George style Zoe, Ashley and Jennifer with new head-to-toe looks. Created and produced by BUZZMEDIA, the webisode series was also co-written by Kathy Griffin.
"Kathy and George were the perfect hosts to bring some fun and humor to the lingerie drawer," said Kotex brand director, Aida Flick. "We hope the 'Kotex Project Makeunder' program and webisode series inspire women everywhere to embark on their own 'Makeunder.'"
The Kotex brand line offers a variety of products including pads with the CleanSorb cover that helps protect from leaks. The Kotex brand Panty-Approved program started in March 2010 and includes print and digital advertising, an updated website and a 7-day Panty Challenge.
About the Kotex brand and Kimberly-Clark
Kimberly-Clark introduced the Kotex brand, the first disposable feminine hygiene product, to the public in 1920. K-C continues to deliver new and improved feminine hygiene products that make women's lives easier through the application of technological advances, the opinions of medical experts and key insights gained from customers, shoppers and users. To learn more about Kotex brand products, visit www.kotex.com.
Kimberly-Clark and its well known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 138-year history of innovation, visit www.kimberly-clark.com.
BUZZMEDIA is the web's fastest growing entertainment publisher reaching more than 50M monthly pop culture, music and celebrity enthusiasts worldwide. Its influential and authentic social media properties afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions. BUZZMEDIA's more than 40 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself, SocialiteLife, Idolator and the official sites for celebrities like Britney Spears, Kim Kardashian, Nicole Richie, and others. For more information, visit buzzmedia-inc.com.