katy perry and popchips® declare june 13th #popchipstotherescue day

SAN FRANCISCO, June 13, 2013 /PRNewswire/ -- today, popchips® announced "#popchipstotherescue day." the announcement comes on the (cat)tail of a video featuring katy perry, katy and the popcats, which launched the #popchipstotherescue campaign, encouraging snackers to choose popchips over fried chips when hunger strikes.

popchips, the snack with all the flavor and half the fat of fried chips, has thus declared today "#popchipstotherescue day." in celebration, teams across north america are hitting the streets to rescue hungry snackers with surprise popchips snack breaks. all fans have to do is tweet @popchips their case and location using  #popchipstotherescue for a chance to receive a special delivery from popchips. snackers on the move can also find popchips' rescue stations at select walgreens locations, and in participating cities here.  

"at popchips, we're committed to bringing the fun back to snacking," said michael parisi, senior vice president of marketing at popchips.  "we are excited to have katy perry and her team of popcats on our side to help spread our message and save one snacker at a time!"

popchips, a proud supporter of the aspca® (the american society for the prevention of cruelty to animals®), also announced that during the month of june, adopt a shelter cat month, snackers can visit www.popchipstotherescue.com to download a coupon for $.50 off any 3oz or 3.5oz bag of popchips.  in return, popchips will donate $.50 to the aspca for every coupon redeemed before july 31, 2013, with a minimum donation of $15,000 and a maximum donation of $50,000.

for more information on katy and the popcats, and to find a popchips rescue event near you, please visit www.popchipstotherescue.com

about popchips®
popchips®, one of the fastest growing snacks brands in north america and the uk, is a naturally delicious line of popped chips with all the flavor and half the fat of fried chips. popchips has been winning awards and acclaim since its  launch in 2007, while garnering a passionate following among trendsetters, moms, sports enthusiasts, and celebrities alike. popchips' fans include katy perry, ashton kutcher, jillian michaels, and sean (diddy) combs.

popchips are now sold at over 30,000 retailers across north america and the uk, including whole foods market, safeway, kroger, target, walgreens, wegmans, loblaws, select costco locations, and online at store.popchips.com. for more information about the company and its products, pop over to popchips.com, become a fan on facebook or follow us on twitter.

about the aspca®
founded in 1866, the aspca® (the american society for the prevention of cruelty to animals®) is the first animal welfare organization in north america and serves as the nation's leading voice for animals. more than two million supporters strong, the aspca's mission is to provide effective means for the prevention of cruelty to animals throughout the united states. as a 501(c)(3) not-for-profit corporation, the aspca is a national leader in the areas of anti-cruelty, community outreach and animal health services. for more information, please visit www.aspca.org, and be sure to follow the aspca on facebook, twitter, and pinterest.

SOURCE popchips