Kayou Enters the U.S. Market, Unleashing the Next Wave of Fandom
Officially Licensed Trading Cards for Fan-Favorites MY LITTLE PONY, NARUTO, and tokidoki
Mark Kayou's First Collectibles to Launch in the U.S.
NEW YORK, Sept. 17, 2025 /PRNewswire/ -- Kayou, a leading Chinese pan-entertainment and cultural innovation company, the No.1 trading card brand in China, announced today its entry into the U.S. market. As the world's largest trading card market, the United States represents a crucial part of Kayou's global strategy. This expansion highlights the company's vision to build a worldwide IP ecosystem that connects cultures, inspires imagination, and unleashes a new wave of fandom.
Kayou's market strength is built on two core strengths: an end-to-end integrated industrial chain—encompassing advanced R&D, intelligent manufacturing, and refined craftsmanship—that ensures product excellence and innovation; and a global IP management system that drives international partnerships and original content development. Kayou has successfully partnered with nearly 100 high-profile global brands in the Chinese market, establishing itself not just as a producer, but as a dedicated steward of intellectual property—expanding universes and enriching narratives in meaningful ways.
The U.S. launch will highlight three internationally celebrated franchises: MY LITTLE PONY, NARUTO, and tokidoki —officially revealed at New York Comic Con (NYCC), proudly celebrating its theme "Here for the Superfans." Each series features fresh creative interpretations crafted to elevate the collecting experience.
- The MY LITTLE PONY Friendship Eternal Cards — Moon Edition, under license from Hasbro, features stunning artistic interpretations, including Crystal Fantasy Secret Rare (SC) cards that reimagine the Mane 6 as Greek Goddesses, and Four Seasons Super Golden Rare (SGR) cards inspired by traditional Chinese aesthetics.
- The NARUTO Smriti Collectible Cards — Heaven Scroll Edition retells the classic origin story with luxurious ukiyo-e style Scenario-E (SE) cards and large-scale stained-glass style Special (SP) cards enhanced with holographic foil background and gold silk-screen printing.
- The tokidoki Wonder Voyage Collectible Cards — Roaming Edition takes collectors on an "Adventure Journey" with Brush Rare (BP) cards that form a four-season panorama and Extreme Rare (XR) cards featuring theatrical duos, all accented with holographic elements and gold stamping.
This fall, Kayou will launch its three U.S. card series through major retail channels, including Amazon, Walmart, Target, GameStop, Barnes & Noble, TikTok Shop, and Crossing—a livestream commerce platform blending real-time community interaction with collectibles retail.
Beyond trading cards, Kayou offers a diverse range of products in China, including collectible figures, plush toys, and culturally inspired stationery, designed to engage collectors across a wide spectrum of interests. These offerings are expected to reach U.S. collectors in the near future.
With its fan-first mission, "Here for the Superfans," Kayou is connecting with global superfans through innovative IP storytelling while leaving a lasting mark on global trend culture.
About Kayou
Kayou is China's No.1 trading card company and China's leading pan-entertainment product company, selected as part of the Global Unicorn Index 2025 published by Hurun Wealth, and trusted by a portfolio of nearly 100 licensed IPs across anime, entertainment, and pop culture. Kayou unites scale, speed, and creative innovation to deliver next-level collectible experiences fans have never seen. As the company brings trading cards and collectibles together under one roof, Kayou introduces a whole new dimension of excitement, creating deeper connections for fandoms worldwide. For more information, visit kayouofficial.com and follow @kayouus on Instagram and @kayou_us on TikTok.
MEDIA CONTACT:
Linda Krebs
LKPR, Inc. for Kayou
lk@lkprinc.com
646-824-5186
SOURCE Kayou
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