Kayou Shows Up for the Superfans at New York Comic Con with Unforgettable Fan Moments

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Oct 14, 2025, 09:00 ET

From star appearances to exclusive card-drops and surprise reveals to interactive experiences, Kayou's U.S. convention debut at NYCC delivered four days of nonstop superfan excitement

NEW YORK, Oct. 14, 2025 /PRNewswire/ -- Kayou's highly anticipated U.S. debut at New York Comic Con was a showstopper and the ultimate superfan celebration. China's No.1 collectibles company and top trading card brand, Kayou, delivered fan-first experiences for NYCC attendees celebrating anime, pop culture, and trading card enthusiasts with four days of nonstop activities.

From star appearances to exclusive card-drops and surprise reveals to interactive experiences, Kayou’s U.S. convention debut at New York Comic Con delivered four days of nonstop superfan excitement. Countless fans lined up daily beneath the yellow Kayou flag to get their hands on exclusive trading cards, admire Kayou’s craftsmanship, and meet iconic voices and artists behind their favorite fandoms.

Countless fans lined up daily beneath the yellow Kayou flag to get their hands on exclusive NYCC trading cards, admire Kayou’s craftsmanship, and meet the iconic voices and artists behind their favorite fandoms.

Maile Flanagan, voice of Naruto Uzumaki, strikes a jutsu pose to celebrate the U.S. launch of officially licensed Kayou NARUTO cards. New York Comic Con attendees got to meet the vocal legend and receive an autographed NARUTO Kayou card.

Tara Strong, voice of MY LITTLE PONY's Twilight Sparkle, unboxes a pack of MY LITTLE PONY Friendship Eternal Cards to celebrate Kayou's official U.S. launch. New York Comic Con attendees got to meet the magical voice actress and receive an autographed Twilight Sparkle Kayou card.

Simone Legno, co-founder and artist of tokidoki, celebrates the brand's 20th anniversary with officially licensed tokidoki Kayou cards. Fans at New York Comic Con got to meet the co-creator and artist, plus receive an autographed exclusive 20th anniversary poster.

MY LITTLE PONY lead comic illustrator, Andy Price, and Tara Strong, voice of MY LITTLE PONY's Twilight Sparkle, pose by a giant, 4-by-6-foot hand-painted Twilight Sparkle Kayou card. The artwork was created live onsite by Price in just eight hours and will be reproduced as a future collectible card.

Fans at New York Comic Con celebrate Naruto's birthday during New York Comic Con alongside Naruto, Sasuke and Sakura cosplayers. Fans also got an exclusive first look at Kayou products coming to the U.S., including the NARUTO Smriti Collectible Cards — Heaven Scroll Edition.

Kayou took over the North Concourse staircase at the Javits Center so attendees could take on the The Giant Card Climb Challenge. Fans posted themselves climbing the Kayou Giant Card Staircase on social media for a chance to win a Kayou prize pack filled with exclusive NYCC cards and merch.

New York Comic Con attendees were among the first to experience MY LITTLE PONY Card Game – Friendships Begin, the franchise's first U.S. trading card game (TCG) that combines the beloved storytelling of the MY LITTLE PONY Friendship is Magic animated series with innovative gameplay. Fans also got to see an extensive assortment of collectible trading cards from the MY LITTLE PONY Friendship Eternal Cards — Moon Edition.

New York Comic Con attendees got an exclusive first look at Kayou products coming to the U.S., including the NARUTO Smriti Collectible Cards — Heaven Scroll Edition. These officially licensed cards retell the classic origin story with luxurious ukiyo-e style Scenario-E (SE) cards and large-scale stained-glass style Special (SP) cards enhanced with holographic foil background and gold silk-screen printing.

New York Comic Con attendees got an exclusive first look at Kayou products coming to the U.S., including the tokidoki Wonder Voyage Collectible Cards — Roaming Edition. These cards take collectors on an "Adventure Journey" with Brush Rare (BP) cards that form a four-season panorama and Extreme Rare (XR) cards featuring theatrical duos, all accented with holographic elements and gold stamping.

From sold-out signings to cosplay meetups, surprise giveaways, and rare card displays, Kayou's booth was a can't-miss destination on the show floor. Countless fans lined up daily beneath the yellow Kayou flag to get their hands on exclusive NYCC trading cards, admire Kayou's craftsmanship, and meet the iconic voices and artists behind their favorite fandoms.

Superfans showed they're "here for Kayou," too, joining in the festivities:

Exclusive Kayou Card Signings: Voice legends Maile Flanagan (Naruto Uzumaki) and Tara Strong (MY LITTLE PONY's Twilight Sparkle) created unforgettable fan moments, signing Kayou cards featuring their iconic characters, posing with fans and cosplayers
tokidoki's 20th Anniversary: Fans celebrated 20 years of tokidoki cuteness and chaos enjoying Kayou-card-inspired cake and collectible cookies with legendary tokidoki creator Simone Legno, who also signed commemorative brand posters
Live MY LITTLE PONY Artwork: MY LITTLE PONY lead comic illustrator Andy Price created exclusive artwork onsite, amazing fans with a giant, 4-by-6-foot hand-painted Twilight Sparkle Kayou card created in just eight hours, and one-of-a-kind Pony sketches
NARUTO Cosplay in Action: Fans struck a jutsu pose and celebrated Naruto's birthday with Kayou's Naruto, Sasuke, and Sakura cosplayers. Plus, NYCC NARUTO cosplayers got to meet fellow cosers, creating epic group photos taking over social media
MY LITTLE PONY Ponified Looks: Show attendees transformed into their favorite Mane 6 characters with magical face paint and cutie marks, posting selfies on social media and walking the show as Twilight Sparkle, Rainbow Dash, Pinkie Pie and more
Giant Card Climb Challenge: In the Javits Center North Concourse, fans snapped fun pics at the top of the Kayou Giant Card staircase for a chance to win Kayou merch

NYCC attendees also got an exclusive first look at Kayou products coming to the U.S.:

MY LITTLE PONY, NARUTO, and tokidoki collectible trading cards available at major retailers later this month, including Target, GameStop and Barnes & Noble
MY LITTLE PONY Card Game , a trading card game that combines the beloved storytelling of the MY LITTLE PONY Friendship is Magic animated series with innovative gameplay, launching at retail in early 2026

From October 22 to 27, Kayou will join TikTok Brand Select Day with a series of exciting livestream sessions featuring MY LITTLE PONY, NARUTO, and tokidoki collectible cards. Fans can join the fun on social media and during the live sessions for a chance to win signed cards from our New York Comic Con talent. It's a week-long celebration of fandom and collectibles — bringing the energy of NYCC straight to TikTok!

About Kayou
Kayou is China's No.1 trading card company and China's leading pan-entertainment product company, selected as part of the Global Unicorn Index 2025 published by Hurun Wealth, and trusted by a portfolio of nearly 100 licensed IPs across anime, entertainment, and pop culture. Kayou unites scale, speed, and creative innovation to deliver next-level collectible experiences fans have never seen. As the company brings trading cards and collectibles together under one roof, Kayou introduces a whole new dimension of excitement, creating deeper connections for fandoms worldwide. For more information, visit kayouofficial.com and follow @kayouus on Instagram and @kayou_us on TikTok.

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