KCD Announces New Division, KCD Digital

Also Launches Redesigned Website

Dec 15, 2010, 13:02 ET from KCD

NEW YORK, Dec. 15, 2010 /PRNewswire/ -- KCD, the leading fashion Public Relations and Production Agency, announces the launch of a new full-service division, KCD Digital, and unveils a redesigned website (http://www.kcdworldwide.com).

Agency veterans Keith Baptista and Rachna Shah have been named Managing Directors of the new division. They will continue to assume their roles as Senior Vice President, Production and Senior Vice President, Public Relations, respectively. Danielle McGrory, formerly Marketing Manager at INTERMIX, is the first hire specific to the division as Digital PR Director.

"We will bring our credibility and expertise in fashion PR and Production to our digital services, providing a unique and fully-integrated experience for new and existing clients," said Ed Filipowski, President of KCD.

"Julie and I are pleased to have Keith and Rachna spearhead this new division as an extension of the agency as the digital space continues to evolve."

Services of KCD Digital include:

  • Strategy- Consult on digital opportunities and create strategy for brands
  • Sourcing- Identify leading digital talent and experts to connect them with brands
  • Partnerships- Create and manage digital partner relationships
  • Digital Press- Develop and implement digital press strategies
  • Social Media- Assess social media presence and create brand strategies
  • Content Creation- Initiate and manage digital content and experiences
  • Industry Access- Develop projects and programs that provide non-fashion brands access to the fashion industry

For several years KCD has successfully merged fashion and technology through a series of inventive projects and collaborations. The agency pioneered the ideation, development and use of Fashion GPS, a sample trafficking and event management system now used by the fashion industry worldwide. Last season KCD exclusively launched "Fashion GPS for iPad," providing them the first access to "front of house" show and event management via iPad.

Previous strategic digital projects initiated by KCD include pairing Karl Lagerfeld with Apple to introduce the Video iPod to the fashion world, the launch of 19 Entertainment's FASHIONAIR, the development of social networking initiatives surrounding the 2010 CFDA Awards and various integrations of digital content into special events.

The agency's website (http://www.kcdworldwide.com) has been designed by Li, Inc. In addition to providing clients and services, the site features a KCD Newsfile that will include highlights and development on the agency and their clients. "We designed this site to serve as an information hub for our clients, the media and the international fashion industry," says Filipowski.

About KCD

KCD is the leading fashion Public Relations and Production Agency worldwide. A global operation with offices in NY and Paris as a European headquarters, the agency currently has three divisions, Public Relations, Production including Casting and Consulting.  The agency has set standards for more than 25 years with its highly strategic and creative programs and ongoing projects for established and new brands.  Julie Mannion and Ed Filipowski are the Presidents of the agency respectively overseeing Production and Public Relations in the New York and Paris offices. Both Julie and Ed have been with KCD since its founding and take pride in the legacy of the agency and the contributions they and the highly-dedicated Vice Presidents, Directors and diverse international staff of 50 make to their clients and the industry worldwide.