Keds® Announces Sponsorship Of Taylor Swift's European 'RED Tour'; Gives Fans The Chance To Win A Trip To London

Jan 13, 2014, 13:53 ET from Keds

LEXINGTON, Mass., Jan. 13, 2014 /PRNewswire/ -- Keds® announces its sponsorship of the European leg of seven-time Grammy winner Taylor Swift's RED Tour, making stops in London and Berlin in February. To celebrate, Keds® is giving fans the chance to win a trip to London to see Taylor in concert. To enter, visit the Keds® Facebook page and show off your best concert style by uploading a picture of the outfit you would wear to the show inspired by the vibrant London street style scene. One winner will receive a trip for four that includes airfare, hotel and tickets to the show on February 11, 2014, at London's famed O2 Arena.

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Taylor Swift's The RED Tour, which Rolling Stone lauded as "a massively excellent show," plays London's O2 Arena on February 1, 2, 4, 10 & 11, and the O2 World in Berlin on February 7. The Keds® Style Studio, a unique interactive pop-up brand experience that premiered during the North American tour, will be inside each venue, where fans can learn more about Keds® footwear, how to be brave with their personal style, take photos, and win exclusive prizes. Throughout the length of the tour, Keds® will be running a series of giveaways that include seat upgrades and backstage tours. Follow Keds® on their Facebook, twitter and Instagram accounts (@Keds for all), as well as their UK twitter (@Keds_UK) for tour updates and information on how to get in on the action.

"We're thrilled to be part of Taylor Swift's European RED Tour, and to be offering our fans fun and exciting ways to experience Keds®," said Rick Blackshaw, president, Keds®. "It was awesome to see Taylor wearing Keds® on stage, and going on tour with her in North America helped us meet over a million brave girls who share the same type of love for our sneakers that Taylor does. We can't wait to meet even more fans who are inspired by being fearless with style."

The contest entry period runs from January 13January 26, 2014, and is open to US and UK residents. Please visit for contest rules and regulations.

About Keds®
In 1916 Keds® redefined footwear with the introduction of the Champion sneaker.  The simple and chic design ignited a style revolution, capturing the hearts of girls everywhere from fashion icons to the girl next door. Today, Keds® is a head-to-toe fashion lifestyle brand fueled by a passion for imagination, inspiring a new generation of girls to stay authentic, optimistic and brave. For more information, please visit  Keds is a division of Wolverine Worldwide, the world's leading maker of casual, work, outdoor, athletic and children's footwear.

About Taylor Swift
Lauded by The New York Times as "one of the most important pop artists of the last decade," and by Rolling Stone as "one of the few genuine rock stars we've got these days," 24 year-old Taylor Swift is a seven-time GRAMMY winner, and is the youngest winner in history of the music industry's highest honor, the Grammy Award for Album of the Year. With the 2012 release of her album RED, she is the only female artist in music history (and just the fourth artist ever) to twice have an album hit the 1 million first-week sales figure. She holds the record for the biggest digital sales week ever for a song by a woman, and for the second-largest song sales week overall, as well as the worldwide iTunes record for highest ever first-week album sales. With RED, Taylor became the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 with three consecutive studio albums.

Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, and Time magazine has named her one of the 100 most influential people in the world. She is Billboard's youngest-ever Woman of the Year, and her more than 100 industry award wins have included the American Music Awards' Artist of the Year, the Country Music Association and the Academy of Country Music's Entertainer of the Year and three European Music Awards.

Taylor, who writes all of her own songs, has career record sales in excess of 26 million albums and 75 million song downloads worldwide, and her two most recent albums are two of only 18 albums in the entire history of music to sell more than 1 million copies in a single week. She has had singles top both the country and pop radio charts around the globe, and has thus far scored 13 #1 singles across multiple radio formats. She is one of the top 5-selling digital music artists worldwide, and is the top-selling digital artist in country music history.