RALEIGH, N.C., June 19, 2012 /PRNewswire/ -- Keen Strategy, an evidence-based growth consultancy has named Douglas Vorhies, Ph.D. and Lopo Rego, Ph.D. – renowned for their research linking marketing investments to financial performance – as Academic Partners.
John Kelly, managing partner at Keen Strategy, noted, "Doug and Lopo are key pieces in our vision for Keen – help clients solve critical growth issues by combining the 'know-what' of leading-edge research from highly renowned academics with the strategic & practical 'know-how' of senior executives & strategists from top-tier firms. Doug's and Lopo's expertise strengthen our current solutions and expand how Keen can help its clients."
Neil Morgan, Ph.D. currently a Keen academic partner, noted, "I've collaborated with Doug and Lopo for over 12 years. Our research empirically identifies how brand & marketing investments, strategies, and capabilities enable companies to out-perform their peers – and quantifies the linkage to business performance." Morgan added, "Now Doug, Lopo, and I can collaborate fully with Keen's consulting team to help companies put this evidence into practice."
Vorhies and Rego will intensify the firm's ability to develop tools and solutions that enable business & marketing leaders to make smarter brand and marketing decisions – and to draw a clearer, more direct link to financial performance.
Greg Dolan, Keen managing partner, noted, "Doug and Lopo will strengthen and broaden Keen client value. In fact, we've already collaborated on our brand insights generation tool, Keen Brand Value Maximizer®. Furthermore, Lopo is already focused on a similar insights generation tool for customer relationships, Keen Customer Value Maximizer™. Doug has collaborated with us to develop a Marketing Capabilities diagnostic tool which we recently fielded through the Business Marketing Association (marketing.org) and CMO.com. These are tools Keen can use to help clients solve their most critical growth challenges."
Vorhies is currently the Morris Lewis Professor of Marketing at the University of Mississippi. His areas of expertise include structural equation modeling, survey research design and experimental methods, new product development, strategic marketing, marketing research, professional selling and sales management. Vorhies earned his Ph.D. from the Walton Business School at the University of Arkansas.
Rego is currently Associate Professor of Marketing at Indiana University's Kelley School of Business. Rego's research interests are in the marketing-finance interface and shareholder value. His areas of expertise include customer analytics, customer satisfaction, marketing research, marketing management and marketing strategy. Rego earned his Ph.D. from the University of Michigan.
Keen is an evidence-based growth consultancy. It works with companies to unlock the hidden power of their brand & marketing assets to accelerate top-line growth. Keen solutions combine the proprietary empirical models from renowned Marketing academics with the know-how of seasoned executives and strategists.
SOURCE Keen Strategy