Keeneland Announces Partnership With Stan James and Racing2Day.com

LONDON, April 7, 2011 /PRNewswire/ -- Keeneland Association, the world's largest Thoroughbred auction company and world-class race course located in Lexington, KY, has announced a strategic partnership with leading European e-gaming operator Stan James and its Oregon-licensed and regulated pari-mutuel horse racing brand Racing2Day.com.

Under the terms of the agreement , Keeneland will provide its content to Racing2Day.com for the 2011 Keeneland Spring Meet that begins Friday, April 8 and continues through Friday, April 29.

The partnership with Stan James is expected to promote Keeneland's racing program more widely and boost the size of US Tote pools and expand the Keeneland product into new markets.

Denis Kelly, CEO of Stan James PLC and past owner of many racehorses, said: "Stan James has its roots firmly in horse racing and we are thrilled to form a partnership with a world-class racing brand such as Keeneland which is renowned for the quality of its horses, diversity of its clientele and its state-of-the-art facilities."

Rogers Beasley, Vice President of Racing for Keeneland, said: "Given its tremendous history and horse racing legacy, Stan James and its licensed US brand Racing2Day are the perfect partners for Keeneland to expand their product into new territories while showcasing the quality of racing on offer here in Kentucky."

About Stan James (Gibraltar) PLC

Stan James is one of the industry's most trusted e-gaming brands. The company's vision is to continue to be recognized by customers and the industry as providing a no-nonsense betting product and the best betting experience to European customers. Its retail division has been in operation since 1973.

About Racing2day LLC

Racing2day is an online horse racing wagering business majority-owned by Stan James PLC since 3Q 2010. Racing2day LLC is a Delaware incorporated company, and holds a multi-jurisdictional license issued by the Oregon Racing Commission in Portland, Oregon, USA. More information about Racing2day can be found at http://www.racing2day.com

About Keeneland Racing & Sales

For 75 years, The Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. As the world's largest Thoroughbred auction company, Keeneland conducts sales every January, April, September and November. Its sales graduates dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Uniquely structured, Keeneland is a private, for-profit corporation that returns its earnings back to the industry and the community in the form of higher purses, as well as millions of dollars in charitable contributions for education, research and health and human services throughout Central Kentucky. To learn more about Keeneland, visit us online at http://www.keeneland.com.

    Contact Information:
    Russell Clarke
    VP Stan James USA
    [email protected]
    +44-207-257-8892

    Contact Information:
    Vincent Caldwell
    President
    Racing2day LLC
    [email protected]

    Contact Information:
    Julie Balog, Director of Communications
    Email: [email protected]

    Amy Gregory, Media Relations Manager
    Email: [email protected]

SOURCE Stan James PLC

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