Keep Beaches Clean By Enjoying a Landshark

A Portion of May, June Beer Sales of the Popular Island-Style Lager Will Be Donated to Ocean Conservancy to Help Clean Beaches, Waterways

May 02, 2013, 08:01 ET from Landshark Lager

ST. LOUIS, May 2, 2013 /PRNewswire/ -- Summer fun is right around the corner – from paddleboarding and surfing to beachfront concerts and hanging with friends. Those activities are best enjoyed when the beaches are clean and beautiful, and Landshark Lager is continuing to do its part to help keep coastlines, lakefronts and beach communities enjoyable for everyone.

In May and June, Landshark will donate a portion of all Landshark Lager sales from bars, restaurants and events, up to $125,000, to Ocean Conservancy to support the group's mission to clean and care for waterways across the U.S.

"Landshark fans are always first in line to support efforts that protect our waterways and coastlines," said Michael Lourie, brand manager, Landshark Lager. "We all can make a difference, whether it's by rolling up our sleeves at a cleanup, or doing our part to make sure the sand is trash-free after a day of playing at the beach. This summer, simply enjoying a Landshark is an easy way to contribute to cleaner beaches."

Last year, Landshark Lager distributors and their employees participated in Ocean Conservancy's International Coastal Cleanup, the largest annual volunteer effort for the ocean, drawing more than half a million participants a year.  This year's Cleanup will take place on September 21, 2013.

"Landshark has been a tremendous supporter of Ocean Conservancy's vision for trash free seas," said Betty Hallman, director of corporate relations for Ocean Conservancy. "Every piece of trash has an impact on our waterways and we all have a role to play in keeping our ocean clean and free of debris. That's why it is so important to empower people with practical ways to take action to make sure our beaches will be enjoyed for generations to come."

About Landshark Lager

Landshark is an island style lager, inspired by the songs and writings of Jimmy Buffett. For more information, visit or

About Ocean Conservancy

Ocean Conservancy educates and empowers citizens to take action on behalf of the ocean. From the Arctic to the Gulf of Mexico to the halls of Congress, Ocean Conservancy brings people together to find solutions for our water planet. Informed by science, our work guides policy and engages people in protecting the ocean and its wildlife for future generations. To learn more, visit

For more information, contact:
Allison Hughes

Jeff Grass

SOURCE Landshark Lager