'Keep those doggies movin'...'

Rawhide dog treats celebrates 50 Years

May 31, 2012, 09:00 ET from Beefeaters

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NORTH BERGEN, N.J., May 31, 2012 /PRNewswire/ -- Rawhide dog bone treats is celebrating 50 years of 'keeping doggies movin', as the namesake Western song goes, and Beefeaters is pleased to celebrate this golden milestone.

The rawhide dog bone was invented in the early '60's and proved extremely successful. Dogs love it for the dental-health benefits derived from chewing and enjoy the mental stimulation of chewing a rawhide treat. The rawhide market has grown consistently with the introduction of new flavor varieties and, today, nearly 80% of all dogs are enjoying rawhide bones.

"Since our inception, rawhide has been a staple in the Beefeaters family. With our dedication to rawhide flavors and oven-baked innovation, we are recognized as the number one full line provider of rawhide," said Kehila Aguilar, Marketing Manager at Beefeaters. "Happy anniversary Rawhide, here's to 50 more years of success!"

To coincide with the anniversary, Beefeaters is offering an exclusive discount on its Rawhide products during the month of June. Simply enter promo code RAW50 to get 25% off of any Rawhide products from Beefeater's online shop. As well, the first 50 people to upload a video of their dogs enjoying a rawhide treat or enjoying the Rawhide will receive a free Beefeaters rawhide treat! For details, visit www.beefeaters.com.

Forgot or don't know the Rawhide song? Visit our YouTube channel to hear it: http://www.youtube.com/BeefeatersUSA

About Beefeaters
For over 25 years, Beefeaters has been recognized as a leading manufacturer of dog treats, with a full line of dog-food treats, rawhide-treats and chews. We have a reputation for providing quality dog treats to complement any breed's well-balanced diet. The Beefeaters line of rawhide dog treats and chews are natural and oven-baked to seal in flavor. For more information or to buy Beefeaters dog treats online, visit www.beefeaters.com.

SOURCE Beefeaters