BATTLE CREEK, Mich., Aug. 30, 2017 /PRNewswire/ -- Kellogg Company announced today that it will send an additional 30 million servings of product donations to assist Feeding America with its Hurricane Harvey relief efforts.
Kellogg will continue to support Feeding America in its efforts to assist food banks in Texas and now Louisiana as the storm made landfall there today. Nearly 100 trucks containing donations of Kellogg's®cereal,Pringles®, Kellogg's Nutri-Grain® bars, Cheez-It® crackers and Keebler® crackers and cookies are en route to victims and their families.
"A tremendous crisis requires a tremendous response. As the rain continues to fall, we continue to be deeply concerned about the victims and their families impacted by Hurricane Harvey," said Kris Charles, Senior Vice President, Global Corporate Affairs. "We hope that our donations will help during this difficult time. There is a lot of work ahead for those affected by the hurricane and Kellogg Company is committed to supporting Feeding America as it provides food to those in need."
In Texas, officials are estimating that more than 30,000 people could be forced from their homes. It is anticipated that many more families will be impacted as rain continues to fall and flooding persists.
Today's donation is in addition to Monday's announced donation of one million serving donation of cereal and snacks, and a monetary donation of $100,000 from the Kellogg Company Fund. The company has a long history of providing donations to areas affected by natural disasters as part it of its Breakfasts for Better Days™ global signature cause.
On Monday, Kellogg Company sent more than a million servings of Kellogg's Rice Krispies®cereal, Kellogg's Corn Pops®cereal,Pop-Tarts®, Kellogg's Nutri-Grain®cereal bars, Kellogg's Rice Krispies Treats®, Cheez-It® crackers,Bear Naked® granola and various cookie and cracker varieties to Houston-area food banks. These donations were distributed with the help of Feeding America and its network of food banks.
About Kellogg Company At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.