BATTLE CREEK, Mich., Apr. 22, 2011 /PRNewswire/ -- Kellogg Company has already exceeded its aggressive 2015 goal for reducing waste sent to landfill and reports that nearly half of its facilities worldwide send 5 percent or less of the waste they generate to landfill. This accomplishment is detailed in the company's third global Corporate Responsibility Report, released today on Earth Day. The report also includes updates on other key corporate responsibility initiatives in the environment, marketplace, workplace and community.

"Earth Day recognizes that all people have a right to a healthy and sustainable environment. On this day, Kellogg Company is proud to report on the progress we're making regarding our commitments to our customers, employees, communities and the environment," said John Bryant, president and chief executive officer, Kellogg Company.

The company's successful reduction in waste sent to landfill was achieved through diligent efforts at each of its facilities, in addition to increased partnerships with recyclers. For example, the company's Taloja plant in India reduced its food and packaging waste by 67 percent in 2010. Overall, Kellogg has reduced its waste sent to landfill by 51 percent since 2005.  

"Our waste initiatives are just one example of how we continue to make good progress toward our environmental goals," said Celeste Clark, Kellogg Company's chief sustainability officer and senior vice president, global public policy and external relations. "In addition to these efforts, we're also making advancements in our other corporate responsibility areas. In the marketplace, we continue to improve the nutrition credentials of our products, and we're also working to build stronger communities by providing essential nutrition to children worldwide through a variety of breakfast programs."

Some of Kellogg Company's accomplishments in the marketplace and community include:

• Improving the nutrition credentials in hundreds of products worldwide since 2007. For example, from 2007 through 2010, Kellogg reduced the average amount of sodium per serving in its ready-to-eat cereals in its core markets(1) by 13 percent.  
• Partnering with Action for Healthy Kids to help provide breakfasts for U.S. schoolchildren, an effort that will continue in 2011 through Kellogg's "Share Your Breakfast" initiative.
• Helping to establish 90 new "breakfast clubs" in the U.K. alone and hosting the country's first-ever national Breakfast Club Summit to share best practices for launching, running and sustaining a breakfast club.

"Building a strong company while doing what's right for the environment and society has been a key part of our heritage and culture since our founding over 100 years ago," Bryant added. "Corporate responsibility is an ongoing journey for our company – and one to which we're fully committed."

Report Available

The 2010 Kellogg Company Corporate Responsibility Report is available online at www.kelloggcompany.com/CR. A printed copy of the Report is available upon request by e-mailing corporateresponsibility@kellogg.com.

Kellogg Company's Corporate Responsibility Report uses the Global Reporting Initiative (GRI) G3 Guidelines, which provide a recommended framework and indicators for reporting. Kellogg is reporting at a GRI-checked application level of "B."

Kellogg will make a one-time $5 donation to the Global Foodbanking Network (up to $10,000) for every person who sends feedback in 2011 on its Corporate Responsibility Report. To share your comments, email corporateresponsibility@kellogg.com.

About Kellogg Company

For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company's beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farms®, Gardenburger® and Stretch Island®. For more information on the Kellogg Company, including our corporate responsibility initiatives, visit www.kelloggcompany.com.

(1) Kellogg Company's core markets are the U.S., Canada, Mexico, the U.K., France, and Australia.

SOURCE Kellogg Company