BATTLE CREEK, Mich., March 9, 2015 /PRNewswire/ --
- @KelloggCompany again named one of World's Most Ethical Company by @Ethisphere http://ow.ly/K66s8
- Kellogg's legacy of integrity, commitment to values lead to repeat recognition as a World's Most Ethical Company by @Ethisphere http://ow.ly/K66s8
Kellogg Company is proud to be named to Ethisphere Institute's World's Most Ethical Companies list for the seventh time since 2007.
According to Ethisphere, an independent research center promoting best practices in corporate ethics and governance, honorees understand the impact ethics has on reputation and their brand. Companies on the list not only promote ethical business standards and practices internally, they exceed legal compliance minimums and shape future industry standards by introducing best practices.
Among those best practices are reinforcing the right behaviors to safeguard the business and its consumers, customers, investors, employees and other stakeholders. In 2013, Kellogg introduced its refreshed Global Code of Ethics to the organization, and in 2014, the company continued to embed the code into its culture.
"Building on our legacy of integrity, we wanted to ensure our Global Code of Ethics incorporated all of our 'K Values,' which include integrity, respect, accountability, passion, humility, simplicity and driving results," said Jim Sholl, vice president of internal audit and compliance. "In addition to recognizing our corporate ethics and governance, we're especially proud that this year's Ethisphere honor reaffirms our commitment to social and environmental stewardship and our philanthropic efforts."
In 2014, Kellogg announced new global sustainability goals in responsible sourcing and the conservation of natural resources. The company also continued progressing against its hunger relief pledge to donate 1 billion servings of food through Breakfasts for Better Days™.
To determine its World's Most Ethical list, Ethisphere scores hundreds of companies in five categories: ethics and compliance program (35%), corporate citizenship and responsibility (20%), culture of ethics (20%), governance (15%) and leadership, innovation and reputation (10%).
"A reputation is a very fragile thing," Sholl said. "Every day, our consumers invite us into their homes and make our products a part of their daily and special eating occasions. We earn our consumers' trust one bite at a time."
The full list of the 2015 World's Most Ethical Companies can be found at online: http://ethisphere.com/worlds-most-ethical/wme-honorees/
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better DaysTM initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.
SOURCE Kellogg Company