Kellogg's® Rice Krispies Treats® Team Up With Major League Baseball® And Legend Cal Ripken, Jr.

BATTLE CREEK, Mich., April 9, 2015 /PRNewswire/ -- Major League Ballparks across the country opened their gates this week, marking the unofficial start to summer fun. Now with baseball in full swing, Kellogg's® Rice Krispies Treats®, Major League Baseball® and legendary shortstop Cal Ripken, Jr. are teaming up to help families unlock the fun of the season with their favorite snack.

In celebration of the 20^th anniversary of Ripken's record-setting 2,632 consecutive games played in the Major Leagues™, Rice Krispies Treats is helping to give one lucky fan the chance to "Play Catch with Cal" during the 2015 MLB® All-Star Week™.

"My love for baseball is as strong today as it was the first time I stepped onto the field," said Ripken. "As much as I enjoyed playing in the big leagues, some of my favorite baseball moments are from my own backyard, playing catch with my family and friends. I'm excited that Rice Krispies Treats is helping me play catch with another great baseball fan."

Getting the chance to play catch with Ripken is as easy as picking up a box of specially marked Rice Krispies Treats or requesting a free entry, then redeeming the promotion code through July 1, 2015, at KFR.com/CatchWithCal.

Families don't need to win it all to unlock the fun – Rice Krispies Treats is sharing inspiration year-round to help them #GetKreative with unique treat creations that spark imagination and exciting experiences. Visit KFR.com/RiceKrispiesTreats for more. 

Suggested Tweets:

• Click to Tweet: Want to play catch with Cal Ripken Jr? @KelloggsUS & @MLB teamed up to give away the chance! Find out more: http://bit.ly/1FAVsWn
• Click to Tweet: .@KelloggsUS & @MLB are giving away the chance to play the ultimate game of catch – with Cal Ripken Jr! Learn more: http://bit.ly/1FAVsWn

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days^TM initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

"Play Catch with Cal" Promotion Rules
Abbreviated Rules. No Purchase Necessary. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older (except in the case of legal residents of certain states where the legal age of majority is greater than eighteen (18) years of age, such legal age of majority) at time of entry and are a registered member of the KFR. To become a registered member of the KFR program, go to https://www.kelloggsfamilyrewards.com/en_US/login.html ("KFR Website") and follow the instructions to complete the registration. Game begins 2/1/15 at 12:00:00 AM (ET) and ends 6/15/15 at 11:59:59 PM (ET). To play the Game, at participating retailers purchase any specially marked package of Kellogg's® Rice Krispies Treats® (6 ct. – Double Chocolate Chunk; Buttery Toffee; Chocolate Chip Blasted; Smores Blasted) and Kellogg's® Rice Krispies Treats® (8 ct. – Original) and look inside the box for a Kellogg's Family Rewards® code ("Code"). Then, go online to KFR.com/CatchWithCal ("Website") to register (for new members) or log in (for existing members) and enter your Code. If you receive a winning message during your online session at Website or winning email notification upon entering your Code, then you are a winner – subject to verification. You may also request a free Code during the Promotion Period by hand-writing, on a plain 3"x 5" piece of paper, your name, email address associated with your KFR account, address, age and daytime phone number and sending it in an outer stamped mailing envelope with sufficient postage affixed to: MLB® Play Catch with Cal Online Instant Win Game Presented by Kellogg's™ Rice Krispies Treats™, P.O. Box 7552, Kalamazoo, MI  49003-7552. Code will be emailed to requestor using email address provided. Request for free Code must be postmarked by 6/15/15 and received by 6/22/15. Game ends 6/15/15 and Codes must be entered by 11:59:59 PM (ET) on 7/1/15. Subject to complete Official Rules at Website. Odds of winning depend on total number of eligible entries received and the time at which they are received. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI  49016.

®,™, © 2015 Kellogg NA Co.  Major League Baseball trademarks and copyrights used with permission of the applicable MLB Entities.  All rights reserved.  This Game is not sponsored, produced or executed by any MLB Entity.

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SOURCE Kellogg Company

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