Kenactiv Innovations Inc. Announces East Coast Distribution Agreement with Monroe Hardware Company, Inc. for its Organic Plant Health Line of Lawn and Garden Care Products

CHARLOTTE, N.C., Feb. 11, 2013 /PRNewswire/ -- Kenactiv Innovations Inc. (OTCQB: OPHID) ("Kenactiv") a manufacturer of sustainable bio-based products and solutions for industry, business and consumers has announced a distribution agreement for its Organic Plant Health (OPH) line of professional grade lawn and garden care products with Monroe Hardware Company, Inc. headquartered in Monroe, NC. The agreement expands distribution of the OPH brand of organic-based and hybrid fertilizers and soil conditioners along the East Coast and coincides with the launch of new branding and packaging for OPH.

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"This partnership with OPH and Kenactiv is a great opportunity for Monroe Hardware to bring value to our 2500 independent retailers and help them stay at the forefront of the lawn and garden market," said Keith Driscoll, Director of Purchasing, for Monroe Hardware.  "We launched the line at our Spring Dealers' Market, and there was tremendous excitement surrounding OPH.  It's a very timely addition to our offerings—retailers tell us consumers are looking for a path to great lawns and gardens, but are increasingly concerned with conventional products and the chemicals they contain.  OPH offers proven results with less watering, less chemicals, and a great user experience."

Billy Styles, OPH division president, introduced the line at the Monroe event. "Independent retailers, such as Monroe's customers, are our ideal partners.  They really get behind the OPH brand because they live in the communities they serve and know their customers are looking to change the way they grow things. Organic Plant Health products support soil health and provide long-term results and true plant health, without toxic chemicals that impact our communities and the planet."

The Organic Plant Health line offers complete solutions for residential and commercial turf and garden care. Twenty-three products are grouped to target the specific needs of soil, lawns, garden and flower, and tree and shrub health, as well as pest and disease control. They work to restore the natural balance of soil and strengthen plants' ability to access nutrients and hydration for better health and natural resilience to stress such as disease and pests. New packaging focuses on guiding the consumer to the right solution at the right time for their specific need. Detailed product use information supports desired outcomes and increases consumer confidence.

Organic Plant Health products will be available this spring through Monroe Hardware Company Inc. hardware and lawn and garden partners in Georgia, South Carolina, North Carolina, Tennessee, Kentucky, West Virginia, Virginia, Maryland and Delaware.

About Kenactiv Innovations Inc.

In addition to the Organic Plant Health brand, Kenactiv produces natural fiber based products used in packaging, textiles, automotive parts, oil drilling, plastic composites, agriculture and environmental management. By replacing petroleum based products and other, less sustainable, natural products with Kenactiv's line of products derived from kenaf, manufacturers can greatly reduce their carbon footprint, reduce costs and improve the performance of their products.

Kenaf is a rapidly renewable crop with an extremely favorable environmental footprint and applications in a broad range of industries. Kenactiv's innovative processes and technologies activate the tremendous power of kenaf to make many of the products the world relies on better while also reducing the environmental impact of manufacturing, distributing and disposing of them. The Company, headquartered in Scottsdale (AZ), was founded in 2008 in Snow Hill (NC) where it owns and operates a 160,000 square foot manufacturing facility.

About Monroe Hardware Distribution Company

Monroe Hardware has been successful since 1886 by continuing its original business principle of guaranteeing customer satisfaction. William Henry Belk, one of the founders of Monroe Hardware Company, was also the founder of the Belk department store chain that is now the largest group of family and management-owned department stores in the U.S. When he opened his first store in Monroe, NC, in 1888, Belk bought large quantities of goods, sold them at low mark-ups, and guaranteed customer satisfaction. His innovative ideas are still the primary business model at Belk and Monroe Hardware Company. Monroe Hardware serves 2500 hardware and garden center stores in the Southeast.

CONTACT:
MARGARET SKRILOFF
KENACTIV INNOVATIONS, INC.
7077 EAST MARILYN ROAD, STE 140
SCOTTSDALE, AZ 85254
Office: (480) 779-0046 EXT. 507
Toll free: (888) 999-6772 EXT. 507
Fax: (480) 779-0177
email: [email protected]
website: www.kenactiv.com

SOURCE Kenactiv Innovations Inc.