Kendra Scott and Dolly Parton Launch Jewelry Collection Inspired by Iconic Song "I Will Always Love You"

Their second collection brings together silhouettes and colors beloved by both Kendra and Dolly

AUSTIN, Texas, June 11, 2025 /PRNewswire/ -- Kendra Scott announces the launch of the second Dolly Parton collection, a celebration of music, fashion, and female empowerment. This latest chapter in their collaboration draws inspiration from Dolly Parton's iconic song "I Will Always Love You," honoring her legacy through handcrafted designs infused with heartfelt symbolism and personal storytelling.

Blending the unmistakable charm of Dolly Parton with the iconic silhouettes of Kendra Scott, this limited-edition line is designed to honor the themes of the beloved song. The collection features meaningful talismans representing Dolly's personal motifs that define and uplift her, including self-expression, creativity, and fashion.

From sculptural heart pendants to florals and delicate butterfly-inspired details, the collection is filled with layered meaning, mirroring the emotional depth of the song that inspired it. The intricate textures and thoughtfully chosen symbols invite fans to find their own stories in the pieces, celebrating themes of love, transformation, and authenticity. Each design element is carefully crafted to reflect the things Dolly loves, creating a connection between Dolly's lyrics and the timeless elegance of the jewelry.

"Every piece in this collection is a reminder to lead with love, authenticity, and shine your light in the world, just like Dolly has always done. Inspired by one of her most iconic songs, you'll find heart and butterfly motifs throughout this collection, representing everything Dolly stands for," said Founder and Chief Creative Officer, Kendra Scott. "Dolly is a true icon that means so much to so many of us, and I am thrilled to pay homage to her hit song in this special way."

Dolly Parton and Kendra Scott are united by more than their Southern roots—they are visionary entrepreneurs and philanthropists who use creativity as a force for good. Their collaboration, which was facilitated by IMG Licensing, is grounded in shared values—generosity, individuality, and a deep commitment to community. United by their love of reading and a mutual mission to improve childhood literacy, they are supporting signature initiatives—Kendra Scott Foundation's Yellow Library and Dolly Parton's Imagination Library.  Together, they aim to bring books, inspiration, and joy to children across the country, one story at a time.

The collection will include 10 styles, priced from $70 to $198, and will be available online at KendraScott.com and Kendra Scott retail stores starting June 11, 2025, at 9:00 AM CT.

About Kendra Scott 
Kendra Scott LLC was founded in 2002 by Kendra Scott, who serves as Founder, Executive Chairwoman and Chief Creative Officer of her namesake lifestyle brand. Known for its design and material innovation, use of color, and signature shapes, Kendra Scott offers Fashion, Demi-Fine and Fine Jewelry, watches, engagement rings, fragrances, home accessories, and a men's collection, Scott Bros. by Kendra Scott. The company remains true to its founding philosophy of "Family, Fashion, and Philanthropy," and has donated over $65M to philanthropic organizations since 2010. Kendra Scott's customer-centric omni-channel approach includes a network of 150+ namesake experiential stores and pop-up locations, wholesale partners, including Nordstrom, Bloomingdale's, Dillard's, and 850+ specialty boutiques. With over 2,600 employees, the Austin-based company was honored as one of Newsweek's Top 100 Most Loved Workplaces in 2022, 2023 and 2024. Learn more at KendraScott.com

About Dolly Parton:
Dolly Parton is the most honored and revered multi-hyphenate of all time and was recently inducted into the Rock and Roll Hall of Fame. Her current album Rockstar made history by scoring the biggest album debut sales week of her seven-decade career and earning her six #1s on the Billboard charts - Top Rock Albums, Top Rock & Alternative Albums, Top Country Albums, Top Album Sales, Top Current Album Sales, and Independent Albums. The landmark album also claimed the #3 spot on the Billboard 200 chart, her highest position ever. Achieving 27 RIAA-certified gold, platinum, and multi-platinum awards, she has had 26 songs reach #1 on the Billboard country charts, a record for a female artist. Parton is the first artist to have topped Billboard's Adult Contemporary, Christian AC Songs, Hot Country Songs, Christian Airplay, Rock Digital Songs, Country Airplay, and Dance/Mix Show Airplay radio charts. Parton became the first country artist honored as Grammy MusiCares Person of the Year given out by NARAS. She has 49 career Top 10 country albums, a record for any artist, and 120 career-charted singles over the past 50+ years. On October 17, 2023, she released her second New York Times Best Seller coffee table book in a trilogy called Behind The Seams: My Life in Rhinestones. The first of the series was bestselling coffee table book Songteller: My Life in Lyrics.

In 2014, the RIAA recognized her impact on recorded music with a plaque commemorating more than 100 million units sold worldwide. She has amassed 11 Grammy Awards and 52 nominations, including the Lifetime Achievement Award, 10 Country Music Association Awards, including Entertainer of the Year; five Academy of Country Music Awards, also including a nod for Entertainer of the Year; four People's Choice Awards; and three American Music Awards. In 1999, Parton was inducted as a member of the coveted Country Music Hall of Fame.

Parton has the largest fan base of all measured music artists in the YouGov database at #1 with 198 million. She has the #1 Q Score of all performers, solo and group. She is one of only 25 celebrities in the E-poll database to have an E-score of 100 and has maintained that perfect rating for 8 years. She recently won Best Brand Award, Celebrity, Influencer and Fashion at the 2023 Licensing International Excellence Awards.

To date, Parton has donated over 255 million books to children around the world with her Imagination Library. Her children's book, Coat of Many Colors, was dedicated to the Library of Congress to honor the Imagination Library's 100 millionth book donation. In March 2022, Parton released the book Run Rose Run which she co-authored with James Patterson which sat at # 1 on the New York Times Best Sellers List for five weeks, a record for this decade. She also released an accompanying album of the same name with original songs inspired by the book which reached #1 on three charts simultaneously – Country, Americana/Folk and Bluegrass Albums. From her "Coat of Many Colors" while working "9 to 5," no dream is too big and no mountain too high for the country girl who turned the world into her stage.

Media Contact for Kendra Scott:
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SOURCE Kendra Scott