Kendra Scott Names Kerry Feldmann Chief Merchandising Officer
Fine jewelry leader from Tiffany & Co. and John Hardy joins Kendra Scott to shape the next chapter of design and product storytelling ahead of its 25th anniversary
AUSTIN, Texas, Nov. 10, 2026 /PRNewswire/ -- Kendra Scott today named Kerry Feldmann Chief Merchandising Officer, effective November 16. Feldmann will lead Merchandising, Planning and Allocation, reporting to Chief Executive Officer Chris Blakeslee as a member of the executive leadership team.
For nearly 25 years, Kendra Scott has set out to make joy and generosity something everyone can wear. As the company enters its next chapter, it is sharpening its focus on design, product storytelling, and the value its community have come to trust. These are priorities Feldmann will champion in her new role.
"Women have always come to Kendra Scott for jewelry that reflects who they are, with designs that spark joy, celebrate life's meaningful moments, and fit beautifully into the way they live," said Chris Blakeslee, CEO of Kendra Scott. "As we approach our 25th anniversary, we're building on that strong foundation and pushing further in product innovation, design, and assortment while staying true to the exceptional value our customers expect. Kerry brings extraordinary experience and a deep understanding of the jewelry industry, along with a belief that luxury should feel both attainable and joyful. She's the ideal leader to bring greater clarity and intention to our assortment, ensuring our design stories come to life in compelling ways for our customers while opening the door to new categories that expand the world of Kendra Scott."
Feldmann brings more than 20 years of experience in jewelry, including 15 years at Tiffany & Co. in global merchandising and product development leadership roles. Most recently, she served as Senior Vice President of Merchandising, Planning & Design at John Hardy, where she led product strategy, collection architecture, and commercial execution.
In her new role, Feldmann will refine the brand's assortment architecture and lead a thoughtful merchandising strategy that brings Kendra Scott's distinctive designs and product storytelling to life. Her focus will be on creating greater clarity and cohesion across collections, ensuring each product has a compelling place within the assortment while exploring adjacent categories that reinforce and expand the world of Kendra Scott. She will also oversee Planning and Allocation, ensuring the right products reach the right stores and customers.
"Few brands have what Kendra Scott has: a clear vision rooted in connection and joy, with an enduring commitment to philanthropy. I'm thrilled to join the leadership team and help shape the next chapter, bringing customers elevated design, newness worth discovering and pieces they can make their own."
Feldmann's appointment represents another strategic investment in leadership as Kendra Scott approaches its 25th anniversary in 2027. The company will share more about its next chapter in the months ahead.
About Kendra Scott
Founded in Austin, Texas, in 2002 by entrepreneur and designer Kendra Scott, the namesake jewelry brand has spent nearly 25 years bringing joy, self-expression, and generosity to everyday life. What began with just $500 and a dream has grown into a beloved jewelry brand known for its distinctive designs, vibrant use of color, and personal connection with customers. Guided by its founding values of Family, Fashion, and Philanthropy, Kendra Scott continues to inspire individuality and make a meaningful difference in the communities it serves. Today, Kendra Scott is where attainable luxury is joyful, design is personal, and every piece gives back. Learn more at kendrascott.com.
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