Kendra Scott Unveils "Long Live Joy," a Holiday Celebration of Wearable Wonder
Featuring singer-songwriter Justine Skye, the campaign brings three jewelry collections to life through an imaginative carousel of color, craft and joy.
AUSTIN, Texas, Nov. 4, 2026 /PRNewswire/ -- Kendra Scott introduces "Long Live Joy," one of its biggest campaigns to date, launching November 4 across digital platforms. A holiday celebration of wearable wonder, the campaign invites customers into three immersive worlds inspired by a Celestial, Radiance and Botanical lens.
At the heart of the campaign is a fantastical carousel, transforming a familiar symbol of nostalgia into a larger-than-life expression of wearable art. With every turn, the collections take center stage, revealing unexpected details and bringing the personality of each world into focus. The result is a celebration of joyful, attainable luxury, where jewelry becomes an expression of individual style and every gift holds the promise of a lasting memory.
Singer-songwriter Justine Skye brings a distinctly modern sense of magic to the story. Her self-confidence, poise and expressive presence reflect the campaign's invitation to show up boldly and choose joy on your own terms. Through 60-, 30- and 15-second films, alongside campaign photography and social content, "Long Live Joy" captures the wonder and craftsmanship behind pieces designed to be remembered.
"Joy has always been at the heart of Kendra Scott, and 'Long Live Joy' is our first brand campaign to bring that promise to life," said Chris Blakeslee, Chief Executive Officer of Kendra Scott. "As we approach our 25th anniversary, this campaign opens the door to the magical world of Kendra Scott and puts the feeling we create for our customers at the center of our story."
Created in partnership with Invisible Dynamics and directed by Andrew Thomas Huang, the campaign marks an evolution in Kendra Scott's storytelling, bringing the brand's design perspective and emotional connection with customers into an imaginative holiday world. Lush botanicals, refractive crystal and warm gilded light frame jewelry as the brightest expression in every scene.
Built on family, fashion and philanthropy, Kendra Scott continues to connect personal style with generosity and joyful experiences. This holiday, "Long Live Joy" celebrates a season made her own, with pieces to layer, mix and give in ways that feel uniquely personal. From a statement chosen for a celebration to a gift selected with someone special in mind, each piece becomes part of a story only she can tell.
CONTACT: teamkendrascott@jonesworks.com
SOURCE Kendra Scott
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