NEW YORK, Jan. 19, 2012 /PRNewswire/ --
WHO: Fashion designer and social activist, Kenneth Cole
WHAT: Known for pushing the envelope and using his advertising as a platform to spark debate over important social issues, Kenneth Cole is doing it again with the 2012 Primary Elections. Meant to function as a social commentary on the dysfunction surrounding the Primaries, Kenneth Cole is launching a new billboard that features the slogan, "TODAY'S PRIMARY ISSUE: ARE WE SUFFERING FROM ELECTILE DYSFUNCTION?"
Evolving the campaign one step further, the brand is asking the Facebook community to determine their next message as it relates to the primary elections. Through the creation of a dedicated tab on the Kenneth Cole Facebook page (www.facebook.com/KennethColeProductions) titled "Election Billboards," fans are being asked to submit messages that address the Primaries. At the end of the two week campaign, Kenneth Cole will personally select the winning message to appear as his next virtual billboard.
Fans interested in weighing in on the Primaries, but not necessarily submitting a message, will have the option of visiting WhereDoYouStand.com, an interactive digital platform launched by the brand this past September. Functioning as a virtual community hub for discussion and debate, the site is continually refreshed with questions that speak to today's most relevant social issues. This month's question relating to the Primaries: WITH THE WHOLE WORLD WATCHING, IS OUR ELECTORAL PROCESS ONE WE SHOULD BE PROUD OF?
WHERE: Westside Highway & 123rd Street, New York City
WHEN: Billboard Posting Date – Thursday, January 19th
About Kenneth Cole
Kenneth Cole Productions, Inc. designs, sources and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls. The Company has also granted a wide variety of third party licenses for the production of men's, women's and children's apparel as well as fragrances, watches, jewelry, eyewear and several other accessory categories. The Company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Further information can be found at http://www.kennethcole.com.
SOURCE Kenneth Cole Productions, Inc.