Kenshoo Integrates with CitrusAd's open API to Expand Global Retail Media Offering

SAN FRANCISCO, April 27, 2021 /PRNewswire/ -- Kenshoo, a global leader in marketing intelligence and activation technology, today announces a partnership with global retail media technology company, CitrusAd. This partnership enables digital retail media opportunities for more than 25,000 retailers across the CitrusAd Ecommerce Ad Network, including HyVee, Wakefern, Harris Teeter, United Supermarkets and Weis, as well as Groupon and Petco. Brands and agencies can gain access to insights, campaign management, optimization and cross-channel measurement on retailer inventory through one centralized platform. 

The coronavirus pandemic has led to an irreversible shift in consumer shopping habits, with grocery buying, among other sectors, making the shift to online. CitrusAd is seeing 200%+ e-commerce growth year-over-year, and online grocery adoption is projected to reach 55% of US consumers by the end of 2024. As the grocery channel continues to grow exponentially, consumer packaged goods brands need to capitalize by gaining exposure of relevant products to consumers at the point of purchase. As new retailers enter the media publishing space, brands are eager to understand the value of each store in their marketing mix and to remain agile while expanding reach. The Kenshoo-Citrus Ad partnership gives them early access and easy onboarding to new retail media along with powerful, single-platform campaign activation and optimization, expanding opportunity in online grocery and broader CPG markets. Kenshoo's marketing science capabilities, which include augmented analytics for market intelligence and incrementality testing, round out the offering and drive measurable impact without the use of cookies or other identifiers.

"Online grocery was tested and proven out during the pandemic, and adoption is here to stay. Retail media plays an important role within a broader new commerce landscape—think of it as the new point-of-purchase or end-cap display—it's digital shopper marketing and a valuable, expected component in the changing relationship between retailers and brands. Our mission is to help brands drive sales with the ability to maximize reach while improving ROI, without friction. The partnership with CitrusAd opens up access to dozens of new retailers for Kenshoo advertisers, and allows advertisers to leverage the very best technology," says Nich Weinheimer, GM of Kenshoo-Commerce. "Both companies' global footprints make for a match with unlimited potential."

"We are extremely excited to launch our open API platform and partner with a reputable company such as Kenshoo with their sophisticated retail media activation solution. The CitrusAd Ecommerce Ad Network is already representing $180 billion in sales and this is set to triple over the coming months as more of our contracted retailers go live. Both companies are focused on driving success for the world's best brands and enterprises. Together, our platforms make it easy to reach and manage the right audiences across multiple retailers at the right time," said David Haase, Chief Revenue Officer at CitrusAd. 

Retail media is emerging as a critical digital media channel, and a continued area of investment for Kenshoo. Just last month, the company expanded to seven new retailers including Shipt, Macy's, and FreshDirect, which are all supported by Kenshoo's single platform. For more information, visit https://kenshoo.com/kenshoo-commerce/ 

About Kenshoo

Kenshoo is the leading marketing activation and intelligence platform for brands looking to drive growth by engaging customers across digital touchpoints. Kenshoo offers the only marketing solution that combines augmented analytics for actionable consumer and market insights with campaign orchestration and marketing measurement for success on Google, Facebook, Microsoft, Amazon, Walmart, Apple Search Ads, Pinterest, Snapchat, Instagram, Verizon Media, Instacart , Yandex, Yahoo Japan, and Baidu. Kenshoo's machine learning algorithms leverage market signals and internal data, enabling brands and agencies to predict trends and keep pace with customers. Kenshoo has seven international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit Kenshoo.com for more information.

Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.

About Citrus

CitrusAd is the world-leading, white-label, self-serve, ecommerce advertising platform that enables retailers to monetize their digital shelf-space while enabling suppliers to increase sales by launching targeted and cost-effective digital campaigns right at the point of purchase. Since it was launched in 2017, CitrusAd has become the global, retail industry's preferred sponsored product, banner ad platform, service and retail media sales organization. Successful retailers, across all verticals from 25 different countries are leveraging the CitrusAd platform and real-time relevancy engine to create a more personalized shopping experience and deliver greater ROI for suppliers. For more information, visit https://www.CitrusAd.com

SOURCE Kenshoo

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