Ketel One Family-Made Vodka Celebrates Television's Finest as the Official Spirits Partner of the 70th Emmy® Awards Season
Ketel One Vodka toasts the Emmys at celebrity parties and announces partnerships with Cocktail Courier and Lyft
NEW YORK, Sept. 6, 2018 /PRNewswire/ -- This September, Ketel One Family-Made Vodka will raise a glass to television's brightest stars as the Official Spirits Partner of the 70th Emmy® Awards Season. In honor of TV's biggest night, Ketel One Vodka is pulling out all the stops, unveiling a collection of official Emmy cocktails crafted by Diageo Reserve World Class award-winning mixologist Charles Joly. The collection will be served at a number of high profile events throughout the season, as well as highlighted through partnerships with Cocktail Courier and Lyft.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8394551-ketel-one-vodka-emmy-cocktails/
To add some glitz to an already spectacular evening, Ketel One Vodka tapped Charles Joly to craft a cast of cocktails that mirror the passion of the television industry. Each original serve was composed to honor the talented winners and nominees who inspire us with their diverse talents.
- Enlightenment, a resplendent and effervescent delight with a burst of flavor
- Radiance, a familiar yet exotic mix of floral and spice
- Restoration, an homage to the classic espresso martini made with fair trade cold brew
- Labyrinth, a refreshing garden-centric cocktail boasting notes of fresh vegetables
Joly's signature Ketel One Vodka cocktails will be found at a variety of notable events including the exclusive Emmy after-party celebrations: the Governors Ball on Monday, September 17, immediately following the awards telecast; as well as back-to-back Creative Arts Governors Ball events on Saturday, September 8 and Sunday, September 9.
Curating a one-of-a-kind cocktail experience for TV's biggest night is no small task. In anticipation of the occasion, Joly and his team of experts will require more than 50 hours to prepare the 7,000 specialty cocktails that will be served over the course of the 70th Emmy Awards Season. The unique creations will use, nearly 6,000 pounds of ice, 75 pounds of strawberries, the juice of 800 limes, and 40,000 yuzu and strawberry pearls for Enlightenment, up to 2,400 edible flowers frozen in spears to be used as ice for Radiance, and 31 gallons of fair-trade cold brew coffee for Restoration.
Ketel One Family-Made Vodka is partnering with home delivery service Cocktail Courier to help cocktail lovers across the nation toast to television's brightest stars from the comfort of their home with the same cocktails that TV's finest will be enjoying on September 17th at the Emmys. For the first time ever, Ketel One Vodka and Cocktail Courier have crafted a bespoke cocktail kit that brings ease to the viewing party and places the magic of Charles Joly's expertise in the hands of the home bartender. Complete with detailed instructions from Joly that will elevate even the most novice bartender to master mixologist status, the signature cocktail kit includes everything needed to make the Radiance cocktail. The limited-edition Ketel One Family-Made Vodka X 70th Emmy Awards Cocktail Kit is available nationwide1 for purchase exclusively on www.cocktailcourier.com starting today.
As a family-made vodka that cares deeply about celebrating responsibly, Ketel One is also teaming up with rideshare service Lyft, the fastest growing rideshare company in the U.S., to help both stars and Emmys viewers Ride Smart by providing 10,000 discounted rides during Emmys week. In each cocktail kit, purchasers will find a Lyft code offering a credit to use when traveling on Emmys night. Lyft and Ketel One Family-Made Vodka encourage everyone to drink responsibly, which is why on television's biggest night2 Lyft users across the country can use code "KetelOneXEmmys" and receive ride credit to use on their ride to the red carpet or to a home viewing party. Ketel One Vodka will also be taking part in Lyft's Lounge, which is a comfortable waiting area located on-site at the official after-party. A selection of mocktails, non-alcoholic takes on Joly's official Emmys cocktails, will be served to those waiting for their ride home, ending the night with a refreshing drink as they head home.
Whether viewing from home or from the front row, Ketel One Family-Made Vodka reminds everyone to please celebrate responsibly. The 70th Emmy Awards will telecast live from Los Angeles, Monday, September 17 (8:00-11:00 PM ET/5:00-8:00 PM PT).
1. Certain states may be unavailable where prohibited by law.
2. Code will be available for use starting on September 17, 2018 at 5:00pm through September 18, 2018 at 3:00am PST.
About Ketel One Family-Made Vodka
Ketel One Family-Made Vodka is a vodka rooted in authenticity, inspired by more than 327 years and 11 generations of the Nolet Family's distilling expertise. Dedicated to providing a super-premium vodka, Ketel One Vodka is crafted using only the highest-quality ingredients, including the finest 100% non-GMO grain. Ketel One Vodka continues to toast to the artists, trailblazers and innovators in the entertainment industry, inspiring them to inspire others. Follow Ketel One Family-Made Vodka on Instagram for additional inspiration and information:@KetelOne_US.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.
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Media Contacts:
Diageo NA
Phillip Pearson
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Bullfrog + Baum
Breck Rochow / Aviva Taeidkashani
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SOURCE Ketel One Family-Made Vodka
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