LOS ANGELES, April 27, 2016 /PRNewswire/ -- Kevin Harrington, inventor of the infomercial and original Shark on ABC's Emmy winning TV show, "Shark Tank" announced today his official partnership with Los Angeles based Sweeble, the first social media app with a scalable 'Like' feature.
With its free download, photo- and video-sharing app Sweeble for iOS and Android focuses on intensity-based interactions, measuring how much a user "Likes" content based on the amount of time they hold down the heart icon.
"Seeing first hand the traction they have gained and the vision for version two I am excited to be partnering with Sweeble and their team. The group understands the importance that innovations come in iteration. They have a solid product roadmap and I see how they want to change the way people engage with one another online," commented Kevin Harrington.
Sweeble is redefining how content popularity is measured on social media by empowering users to track and gauge the influence of every post, giving them an understanding of which content resonates best with their community of friends and followers. Sweeble has attracted users of all types, including actors, musicians, comedians, fashion influencers, dogs and professional athletes.
"In business, when you think about partnerships, you think about people and/or companies that can help you execute your bold ideas. Kevin is one of the most successful entrepreneurs and he's done so by helping other entrepreneurs. He understands the passion and hustle that goes into creating new things," Avi Dixit, CEO and a co-founder of Sweeble added.
Sweeble brings a new dimension of intimacy to image sharing, unlike platforms that only display whether a post was liked. With an intuitive, easy-to-navigate interface, Sweeble's exclusive, scalable "'Like" feature lets people give and receive genuine feedback about content. Users can intensify how much they like a photo or video by seamlessly holding their finger down on the image for a preferred period of time. The level of intensity is measured by how many seconds a user touches that picture or video.
"This partnership with Kevin brings a ton of value as he will help spearhead our fundraising efforts and strategic partnerships," said Jason Zuccari, President and a co-founder of Sweeble.
Sweeble plans to secure its next round of funding, release version two of the app and is projected to surpass one million users by summer's end.
Sweeble is the first free photo- and video-sharing mobile app with a scalable "Like" feature for iOS and Android. Founded in 2015, Sweeble is headquartered in Los Angeles, California. For more information on Sweeble, please visit www.sweebleapp.com.
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