LOS ANGELES, Nov. 12, 2015 /PRNewswire/ -- inMarket, the world's largest beacon proximity and location intelligence platform, today announces the hiring of mobile visionary Kevin Hunter as President, effective immediately. In this role, he'll lead multiple departments including strategic partnerships, business development, and product.
Mr. Hunter joins inMarket after successfully co-founding Gimbal as Chief Operating Officer, where his responsibilities included leading strategy and product vision, while overseeing day-to-day operations and building a world-class team. He oversaw the development of partnerships across multiple categories, from major sporting events and music to out-of-home advertising. Mr. Hunter grew the platform from its incubation stage in Qualcomm Labs through the spin off into a private entity in 2014. He first joined Qualcomm in 2006.
"inMarket is responsible for some of the most groundbreaking projects in the beacon and mobile proximity space, and I'm thrilled to be joining the team at such an exciting time as our industry turns a corner," said Mr. Hunter. "Mobile proximity solutions are top-of-mind for the smartest retailers and brands. At inMarket, we're going to help these stakeholders build better relationships with their customers, while optimizing their marketing investment for real world ROI."
Prior to joining Gimbal, Mr. Hunter commercialized some of the very first data services and mobile websites while at Sprint, including the Emmy award-winning Sprint TV. He completed his undergraduate at the University of Kansas and is the co-inventor of 20 U.S. patents.
"Kevin Hunter is one of the brightest stars in mobile. We've been awed by his visionary track record of pushing mobile to the next level and driving real results," said Todd Dipaola, CEO, inMarket. "inMarket's clients continue to realize the previously unattainable benefits driven by fusing the offline and online world. We're thrilled to have Kevin onboard as a leader to take our ambient intelligence platform to the next level through revolutionary marketing, personalization, and frictionless consumer experiences."
inMarket is the world's largest beacon proximity and location intelligence platform, reaching over 36MM shoppers via top apps in tens of thousands of retail locations. Since 2010, inMarket has driven millions of purchases at brick-and-mortar stores, influencing over $300BN in annual sales. Hundreds of brands have leveraged inMarket to engage customers at their most receptive moments, resulting in verified sales lift. For more information, please visit www.inMarket.com.