Kevin Smith Announced as Closing Keynote at Content Marketing World

Award-winning film director, writer and producer to share his story with marketers

Mar 28, 2011, 13:04 ET from Content Marketing World

CLEVELAND, March 28, 2011 /PRNewswire/ -- Acclaimed film director Kevin Smith has been announced as the closing keynote speaker at the inaugural Content Marketing World, Sept. 6-8, 2011, in Cleveland, Ohio. The conference, themed "The Power of Story," will bridge marketing, entertainment and media.

Smith also plans to take the stage to provide comedic entertainment at the Sept. 7 evening networking event at Hilarities Comedy Club.

"We are thrilled about the addition of Kevin Smith to our speaker lineup," says Joe Pulizzi, creator of Content Marketing World. "Kevin's understanding of the power of storytelling is second to none, plus he's a great entertainer."

Pulizzi added, "Mixing education and entertainment is one of our goals at Content Marketing World, and I think we hit the mark."

The conference will include an opening night reception at the historic Rock and Roll Hall of Fame.

In addition to Smith, Content Marketing World will feature presentations from the following well-known authors and speakers:

  • David Pogue, New York Times
  • David Meerman Scott, author, The New Rules of Marketing & PR
  • Kristina Halvorson, author, Content Strategy for the Web
  • Brian Clark, founder,

The event will also include senior marketing executives from DuPont, HP, SAS, Sherwin Williams, IBM, Kelly Services, the Cleveland Indians, the Kauffman Foundation, Luxottica and more sharing their content marketing stories.

The full conference agenda, including more than 30 sessions, and complete lineup of speakers, is now available. Day one sessions feature content marketing case studies from leading BtoB, BtoC, non-profit and small business companies, while day two includes how-to workshops that focus on the skills and tools for success.

Event Information

The Early Bird rate of $895, which expires April 30, 2011, includes all sessions and networking events.

Visit to register. Travel information and conference updates are available on the website.

Top-level event sponsors include Platinum-sponsor Optiem, and Gold sponsors PR Newswire, Outbrain and StudioOne Networks.

About Content Marketing World

Content Marketing World, the premier international content marketing event, brings the world's leading content experts and marketing leaders to Cleveland, Ohio, each fall. Featuring the industry's most influential speakers, workshops and breakout sessions, Content Marketing World appeals to B2B and B2C marketers alike. Content Marketing World is produced by the Content Marketing Institute.

SOURCE Content Marketing World