Key Talent Accelerates Pipitone Group's Plans for Growth

PITTSBURGH, April 27 /PRNewswire/ -- Jeff Piatt and Ed Macko, formerly president/creative director and director of educational marketing/creative director, respectively, at Barton Denmarsh & Esteban (BD&E), have joined Pipitone Group. Macko's official start date is May 3. Also joining Pipitone Group is former senior account executive at BD&E, Mark Kinger.

"Our goal has always been to retain, acquire and grow the best clients and employees," said Scott Pipitone, president and CEO, Pipitone Group. "By adding these very talented professionals we are accelerating our plans to achieve that goal as we continue to grow our business. In addition to the immediate client accounts and other business relationships they bring to Pipitone Group, there are numerous opportunities to extend their unique talents to our existing clients as well as help their clients market those well-thought-out brands through our integrated offering of strategic planning, creative, interactive technologies and public relations."

"This is an exciting transition for us," said Piatt. "I've been friends with Scott for more than 25 years, worked with him for four of those at BD&E, pitched against him for new business and partnered with him on shared client accounts. We also have a shared vision and philosophy that is perhaps second only to the synergies that exist among Pipitone Group and what Ed, Mark and I bring to the table. Whether it's reinforcing the brand prowess and higher education portfolio of the firm or utilizing their strategic integrated marketing tool box that we didn't' have access to before, this decision—which had been talked about over the years, by the way—makes great sense for our combined clients, their customers and the whole Pipitone Group team, of which Ed, Mark and I are now proud members."

"Jeff's and Ed's phenomenal work can be seen in the brands that grace the Pittsburgh skyline and in corporations, colleges and universities across the country," said Pipitone. "Along with Mark, they bring with them decades of high-profile, award-winning branding experience. We're very excited about them joining our talented award-winning team and the next chapter in our evolution at Pipitone Group as we continue to grow by doing great work with, and for, great people."

About Pipitone Group

Pipitone Group (www.pipitonegroup.com) was founded in 1992 and is Pittsburgh's only firm dedicated to channel marketing. Through strategic planning, branding, creative, interactive technologies and public relations targeted at the influencers and entities essential to each client, Pipitone Group not only helps clients talk with their customers, it helps clients talk through the people that talk to their customers.

SOURCE Pipitone Group