Keybridge Communications Unveils Four Secrets to Pitching Op-Eds

1)

Don't describe the piece you'd like to see published. Instead, write an advertisement for it. Think of the movies -- the pitch is the preview. If the preview stinks, you'll never see the movie. But a great preview will make you run to the theater.

2)

Keep your pitch attention-grabbing and short, ideally under 150 words. Focus on the selling point. Maybe it's a timely news hook. Maybe it's a scoop or a scandal.

3)

Write well. Avoid jargon, long quotes, flowery language, or anything academic or esoteric.

4)

Remember that even though your pitch won't be published, it will play a big role in the editor's decision-making process. So spend time on it. If the editor's eyes glaze over, you've failed.