Keynotes Announced for iPharma 2013: CBI's 12th Annual Digital Innovation Forum
BOSTON, Oct. 18, 2012 /PRNewswire/ -- CBI is pleased to announce three high profile keynote speakers for iPharma 2013, taking place February 11-12, 2013 in Philadelphia, PA. The 12th Annual Forum is the premier digital marketing meeting for life sciences executives. iPharma 2013 connects the movers and shakers in the world of digital marketing, strategy, branding, innovation, media, application development and IT to share the latest trends and real world approaches to developing effective, innovative and compliant marketing campaigns.
To kick off the meeting, this year's Keynote Addresses will be delivered by Rishad Tobaccowala, Chief Strategy and Innovation Officer, VivaKi, Bruce Rogers, Chief Insights Officer, Forbes and Timothy White, Head of eMarketing, Novartis Farmaceutica S.A.
Tobaccowala helps guide strategy and serves as a catalyst for innovation efforts across VivaKi – a 70-Billion dollar Publicis Groupe entity that employees 18,000 talented individuals sitting inside Big Fuel, Denuo, Digitas, Moxie, Performics, Razorfish, Starcom MediaVest Group (SMG) and ZenithOptimedia. He was named by BusinessWeek as one of the top business leaders for his pioneering innovation (2005), and TIME magazine dubbed him one of five "Marketing Innovators," among many other awards and accomplishments.
Rogers, a veteran of the online and print publishing industries, is the Chief Brand Officer for Forbes. He is responsible for managing marketing activities for Forbes Media, including its Brand Intelligence Group, which incorporates its CMO Practice overseeing the group's creation of content, research and events; the Insight Practice developing custom research; and Brand Insights responsible for external and internal communications and insights for the Forbes brand. Rogers also inaugurated Forbes' signature "CEO" Profiles ad series, which in 1995, won a Gold EFFIE award from the American Marketing Association.
White is an industry leader and specialist in health-related new media with a focus on eMarketing, eLearning, Social Media Marketing and eHealth. His diverse background in marketing, sales, technology and the creative arts give him unique insight into the rapidly changing world of technology in the healthcare industry. As the current Head of eMarketing for Novartis Farmaceutica S.A., White has worked to develop a comprehensive integrated online and offline commercial model.
Executives from AstraZeneca, Boehringer Ingelheim, Gartner, Manhattan Research, Novo Nordisk, Pfizer and many other leading organizations join VivaKi, Forbes and Novartis Farmaceutica S.A. to round out the highly anticipated agenda. iPharma 2013 is the industry's premier meeting place for cutting-edge content, valuable networking and unparalleled programming. For more information or agenda updates, please visit www.cbinet.com/ipharma.
About CBI:
CBI, an Advanstar company, is the leading provider of market-driven, unbiased conferences for the pharmaceutical, biotechnology, medical device and healthcare industries. CBI offers specialized information presented in interactive formats by thought leaders and regulators. For more information, please visit www.cbinet.com or contact Emily Forest, Marketing Manager at [email protected] or 339-298-2156.
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SOURCE The Center for Business Intelligence
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