kgb's 542542 Text Answer Service To Run New Ad During Super Bowl XLIV

Jan 13, 2010, 09:59 ET from kgb

NEW YORK, Jan. 13 /PRNewswire/ -- kgb, creator of America's most successful text answer service, 542542 (kgbkgb), announced today that it will run its first-ever Super Bowl ad during the Big Game on February 7th.  kgb, which launched its text answering service in the US just a year ago, will run a 30-second spot during the third quarter of Super Bowl XLIV. More details about the commercial will be released next week. Since its launch, kgb has become known for its edgy, humorous television advertising.

"Advertising during the Super Bowl is a tremendous opportunity for us to introduce even more Americans to kgb's 542542 text answer service. We already have millions of mobile phone customers who rely on kgb for quick, accurate answers to their questions. We want to let America know that our text answer service is a better way than surfing thousands of browser links on your phone to get an accurate and timely answer to sports questions -- or any questions for that matter," said kgb CEO of Mobile and Digital, Bruce Stewart.

kgb's Super Bowl spot was created by ad agency The Brooklyn Brothers in New York City and produced by House of Usher Films in Santa Monica, California. The ad will highlight kgb's 542542 text answer service as a better way to get quick, precise information by texting questions to live kgb "Special Agents" instead of having to sift through mountains of results that a search engine typically returns when asked a specific question.

kgb will also run two 30-second spots during the pre-game coverage.

About kgb's 542542 (kgbkgb)

kgb 542542 is kgb's flagship premium text answer service that enables consumers to send any question via text message to 542542 (kgbkgb), where a specially-trained kgb "Special Agent" is waiting to provide a quick, accurate answer. Users receive real-time responses to questions any time, day or night, from any cell phone, for a cost of 99 cents per answer.

About kgb

kgb (www.kgb.com) is a privately held, New York-based company and the world's largest independent provider of directory assistance and enhanced information services. During its fifteen year history, kgb has built some of the most successful and recognizable retail brands in the telecommunications and enhanced information services sector. kgb's European retail brands include The Number 118 118 in the United Kingdom and Le Numero 118 218 in France, both of which have the largest market share in their respective markets. kgb is also the largest and fastest-growing independent wholesale directory assistance service provider in the U.S.

kgb has pioneered the provision of a broad range of wholesale and retail information services beyond traditional directory assistance services, including call completion, movie listings, train schedules, price comparisons and "Ask Us Anything" service across multiple platforms, including mobile and landline phones, SMS and the Internet.  In 2009b kgb launched its flagship text answer service, 542542 (kgbkgb) following the success of kgb's similar "Ask Us Anything" premium text answer service in the United Kingdom. Last year kgb served more than a hundred million consumers globally and answered nearly a billion questions

SOURCE kgb



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