Kickstarter Campaign: Busy Mom Develops Purse-less Option for Women
Plans to utilize workers with developmental disabilities for fulfillment.
HONOLULU, Dec. 3, 2014 /PRNewswire/ -- At a concert. While sightseeing. During a workout. While watching sporting events. At the park. As all women know, these are places where tugging around a purse is a hassle. Finding keys, ID, and especially a cell phone in the midst of the chaos makes it all the more annoying.
That is the idea behind the Wraist (Wrap my Waist), a new product developed by busy mom Kelly Lee, who needed it to make her life a little easier.
"It was a Friday afternoon, during my cleaning ritual," she said. The full-time working mom of two boys multi-tasks as much as possible, and while cleaning, likes listening to music. But it was hard to clean while holding her large Galaxy Note 2.
Out of desperation, she jerry-rigged a camisole by cutting it in half, using safety pins to create pockets, and it snuggly wrapped her waist. "It held my phone and actually looked nice." It became an integral part of her life, and she knew other women would find it helpful as well.
So she had the Wraist made of Nylon/Spandex for a snug fit and enough stretch to comfortably hold any mobile device in place. She's already sold quite a few; feedback has been tremendous.
As one user responded: "Great for working out. The phone stays in place with lots of movement. Truly hands free."
For Lee, the Wraist is more than just a useful product she wants to share—it's a way to build better lives for others right here in the U.S. "I plan on using a fulfillment company that employs adults with special needs. My youngest son has a rare genetic condition called William's Syndrome which will mean that he may never live completely independently and will likely have lifelong heart complications as well as many other developmental delays. I want all people, no matter what their specific situation, to have full lives just like everyone else. My hope for my son is to be able to live as independently as possible, if that is what he chooses to do and we need more opportunities like this for everyone in our community."
For more information, visit www.wraist.com and https://www.kickstarter.com/projects/844970694/the-wraist
Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/161980-Wraist-1.mp4
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SOURCE Wraist
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