Kickstarter-Funded Epidemia Designs Debuts First Collection
New Mission-Driven Activewear Line Supports Women in STEM
DALLAS, July 12, 2016 /PRNewswire/ -- Epidemia Designs, a mission-driven women's activewear line created by medical student Lizzie Cochran and funded via Kickstarter, launches its new line of science-inspired designs this month. Cochran created the line to encourage and support women and girls pursuing education and careers in science, technology, engineering and math (STEM).
Each unique Epidemia fabric pattern is based on Cochran's work studying tissue and cell samples under a microscope. Noticing how beautiful the magnified images were, she got the idea to create the first line of clothing that celebrates the human body on a cellular level – and carries a message about women and science.
The new "She's Got It" collection of leggings, sports bras and gym tops is created by digitally manipulating micrographs of human cells and muscle tissue, including heart tissue (She's Got Heart), nerve synapses (She's Got Nerve) and brain cells (She's Got Brains).
The three patterns represent Epidemia's mission to celebrate women and girls who want to work in the sciences. The company has partnered with Girlstart and has donated funds for STEM summer camp scholarships in 2016.
"Epidemia was created to demonstrate the beauty of the human body, down to the very cells that we're all made of, and to offer support to women to pursue their dreams," said Epidemia founder Lizzie Cochran. "We hope our activewear line will help women break through dated stereotypes about their abilities in the sciences, while providing inspiring activewear that emphasizes beauty on the microscopic level."
The "She's Got It" collection is currently available for purchase at http://www.epidemiadesigns.com. The high-rise fit leggings ($88) and capris ($68) feature deep pockets for phones and keys and are made from a high-performance, quick-wicking fabric. The longline sports bras ($68) offer support and comfort, while the loose-fitting gym tank tops ($38) are perfect for exercise and leisure.
About Epidemia Designs
Epidemia Designs, founded in 2015 by medical student Lizzie Cochran, is a women's activewear brand inspired by the beauty of the human body at a cellular level. Each print is created by digitally manipulating real biological micrographs. Initially funded by Kickstarter, Epidemia Designs launched its global e-commerce platform in 2016 and is committed to providing support and resources to women who wish to pursue education and careers in science, technology, engineering and mathematics (STEM). For more information, visit Epidemia Designs' website at http://www.epidemiadesigns.com or visit Epidemia Designs on Facebook and Instagram.
MEDIA CONTACT
Lainie Harber or Sarah Langhorst
214-379-7000
[email protected]
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SOURCE Epidemia Designs
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