Kids' Ideas Are King In Dr. Fresh's Fifth Annual 'Be A Dental Inventor' Contest:

LOS ANGELES, Nov. 30, 2010 /PRNewswire/ -- Dr. Fresh is looking for a few bright ideas.  And he knows just where to find them.

(Photo:  http://photos.prnewswire.com/prnh/20101130/LA09747)

Once again, the toothbrush king is asking second through fifth graders across the U.S. to design a fun, engaging and motivational toothbrush for "Be A Dental Inventor" – a contest celebrating National Children's Dental Health Month this February 2011.  This year, the competition celebrates its fifth anniversary with a special twist.  For the first time, in addition to the drawing category, video submissions will be accepted and eligible for prizes in a separate category.

Dr. Fresh, Inc. is a company based in Buena Park, California that is known for its bright and sparkly light-up FireFly toothbrushes that flash to encourage kids to brush properly.

The first prize winners, in both the drawing and video categories, and a parent or guardian will receive a trip to Buena Park, California, where they will visit the Dr. Fresh headquarters, and then enjoy a day at the nearby Disneyland resort (includes two tickets to Disneyland, two nights hotel and airfare).   The winners will also receive a $500 U.S. Savings Bond, while the second and third place winners in both the drawing and video categories will receive a $250 U.S. Savings Bonds, respectively.

To enter the drawing category, children should submit an original drawing of their toothbrush design, accompanied by a brief written description (100 words or less) on why they think kids would like to use this toothbrush.  All media – paints, crayons, chalk, pencils, markers – accepted.  Judges will be looking for originality, creativity and motivational appeal.  

To enter the video category, children should upload a video in which they talk about and/or show a drawing or rendering of their toothbrush idea.  Judges will select semi-finalist videos to be posted on YouTube and Facebook.  The entries that receive the most "views" and "likes" (combined) will be the winners.

Drawing entries must be postmarked by January 24, 2011.  For complete contest guidelines, to download an official entry form and to learn how to upload a video, please visit www.fireflytoothbrush.com.  All entries become the property of Dr. Fresh, Inc. and will not be returned.

Dr. Fresh manufactures a host of popular and affordable oral care and personal health products.  

SOURCE Dr. Fresh, Inc.