Kiehl's Iconic Ultra Facial Cream Just Got More Epic

NEW YORK, Jan. 10, 2019 /PRNewswire/ -- Kiehl's Since 1851 is proud to launch its newly revamped daily facial moisturizer, Ultra Facial Cream, now formulated without parabens, carbamides and T.E.A.

While relaunching the formula, Kiehl's chemists also took the opportunity to conduct additional hydration testing, utilizing a testing methodology that can map hydration results across multiple areas of the face. After just one application of the hydrating face cream, facial skin is 2.3x more hydrated¹. Skin is softer, smoother, and visibly healthier looking. The new formula was also tested for tolerance on panels of multiple ethnicities and sensitive skins, and was clinically demonstrated, in an instrumental study, to strengthen the moisture barrier of all skin types.

Kiehl's #1 best seller globally, Ultra Facial Cream became an instant cult product when it launched in 2006. Inspired by the adventure-testing heritage of Kiehl's, the "ultra hydrator" provides replenishment throughout the day by absorbing moisture from the air, to moisturize dry skin for 24 hours.

Since the original Ultra Facial Cream launched more than 13 years ago, customer preferences around ingredients have changed, and based on their continued interest in products that do not include parabens, in the mid-2000s, Kiehl's made the choice to develop all new formulas without parabens. By the end of 2019, all Kiehl's formulas in production will be paraben-free. 

Ultra Facial Cream is made WITH:

• Glacial Glycoprotein—a protein derived from micro-organisms sea glaciers and notable for its ability to thrive in extreme climates. In skincare, this ingredient is known to protect and deeply hydrate, while preventing water loss from the skin.
• Olive-Derived Squalane—a highly refined moisturizing oil that helps to maintain skin's moisture.

Ultra Facial Cream is made WITHOUT:

• Parabens—preservatives.
• Carbamide—also known as Urea, an exfoliator that can irritate skin.
• T.E.A—used as a pH balancer.

Ultra Facial Cream, $18-$50, is available at Kiehl's stores and Kiehls.com.

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¹ Based on an Instrumental Corneometer study run in extreme low humidity settings-72 degrees F and 20% ± 5% RH- on 25 subjects, when compared to the untreated side of the face immediately after 1 application. 

PRESS CONTACT:
Rachael Kelley
[email protected] | 917-606-9556

SOURCE Kiehl's Since 1851

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