Kiehl's Since 1851 in Proud Partnership With National Geographic's Young Explorers Grants Program

Kiehl's Kicks Off "Spirit of Adventure" Social Media Campaign

- Featuring Exclusive Film Series & Adventure Challenge -

Mar 30, 2011, 12:00 ET from Kiehl's Since 1851

NEW YORK, March 30, 2011 /PRNewswire/ -- The spirit of discovery and exploration has been espoused by Kiehl's extended family from the company's earliest days.  Since 1988 Kiehl's has partnered with adventurers and explorers from around the world to help raise awareness of their daring missions, while supplying them with their daily skincare necessities in the harshest of conditions.  

In collaboration with National Geographic's Young Explorers Grants program, which funds the next class of explorers, Kiehl's is currently supporting the expeditions of three young men who embody the spirit of adventure and who have dedicated their lives to traversing the world with an ecological mission:  Asa Firestone, 27 in Rio de Janeiro, Brazil, Ben Horton, 26, in Cocos Island, Costa Rica, Joe Riis, 25, in Jackson, Wyoming, USA.

During these pursuits the explorers have been documenting their adventures across extreme regions and offering feedback on the performance and efficacy of Kiehl's men's products.  Their experiences will be launched as an exclusive "Spirit of Adventure" social media campaign on Kiehl's Facebook page starting March 30April 15, 2011 in hopes that their unique stories can inspire customers around the world.  

Campaign elements include:

  • "KIEHL's Spirit of Adventure Film Series":  Join Kiehl's on Facebook to view exclusive "Spirit of Adventure Film Series," a collection of short films documenting the adventures of the young explorers.  

  • "WHAT IGNITES YOUR ADVENTUROUS SPIRIT" FACEBOOK CHALLENGE:  Kiehl's invites their Facebook community to submit daring adventure stories, in 1000 characters or less.  The winning entries will be gifted a variety of special offerings including a trip (up to $2,500 in value), Patagonia high-performance jackets (SRP:  $550) and of course, a Kiehl's "adventure-tested" gift box of new and classic men's offering for skin, hair and body.  

  • KIEHL'S ADVENTURE HERITAGE TIMELINE:  Learn more about Kiehl's adventurous pursuits around the globe, including expeditions to Antarctica, Greenland and Australia.

For additional information, images, press materials please contact Rachael Szporn at rszporn@kiehls-usa.com or 917-606-2769.

SOURCE Kiehl's Since 1851



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