SAN DIEGO, May 1, 2015 /PRNewswire/ -- Kill the Cup and The San Diego Coffee Network launched today #KillTheCupSD, San Diego County's first-ever reusable mug contest. The campaign, which will run May 1-10, is a friendly competition that encourages San Diegans to upload "coffee selfies" with a reusable mug using the Kill the Cup mobile app.
Each photo will serve as one entry into a daily prize raffle where contestants are eligible for $25 gift cards from participating San Diego coffee shops. Each photo also serves as one entry into the grand prize raffle of $250 in gift cards to local coffee shops.
Users can "check-in" to participating coffee shops to receive additional raffle entries. Participants are encouraged to share their photos on their own social media channels using #KillTheCupSD.
Kill the Cup, a San Diego-based nonprofit, has been running reusable mug contests on college campuses for the last year and a half and it's become a nationwide environmental movement. Kill the Cup campaigns are essentially a game, where coffee shops compete to serve the highest percentage of drinks in reusable cups.
During #KillTheCupSD, participating coffee shops will track the percentage of drinks served in reusable cups. Collectively, the county-wide goal is to break 2 percent, a threshold that Starbucks has been unable to hit (albeit, for a year).
The International Coffee Organization recently reported that coffee consumption is expected to increase 25 percent in the next five years. "We must reduce our reliance on single-use disposables," said Drew Beal, CEO, Kill the Cup. "And that's what we're working on at Kill the Cup."
According to Beal, the process for environmental behavior change needs to be fun and engaging. By posting photos of prize winners and leaderboards, Kill the Cup aims to reach a tipping point where it becomes a social norm to carry a reusable cup.
Previous campaigns by KillTheCup.com, which have focused on college campuses, have resulted in higher percentages of drinks being served in reusable cups. In addition to the waste reduction benefits, participating coffee shops have seen 10 percent higher revenues compared to baseline periods.
#KillTheCupSD participating locations:
- Dark Horse Coffee Roasters (North Park)
- Heartwork Coffee Bar (Mission Hills)
- Lestat's on Park (University Heights)
- Lazy Hummingbird (Sunset Cliffs)
- Cafe Virtuoso (Logan Heights)
- James Coffee Co. (Little Italy)
- The Bean Bar (East Village)
- Swell Cafe (Mission Beach)
- Ironsmith Coffee (Encinitas)
- Mostra Coffee (Poway)
For additional information on #KillTheCupSD, visit: killthecup.com/sandiego.
For information on bringing Kill the Cup to your college, coffee shop or corporate office, visit: killthecup.com/contact.
About Kill the Cup
Kill the Cup is a project of Social Ventures for Sustainability, a 501(c)(3) nonprofit that partners with campuses and communities to encourage environmentally responsible consumer behavior. Kill the Cup's campaigns offer prizes and rewards to consumers for behaving in ways that will save them money, reduce waste and improve sponsoring organizations' bottom lines.
About San Diego Coffee Network
The San Diego Coffee Network is a local organization of coffee industry professionals creating quality experiences that expose more San Diegans to specialty coffee. The goal of SDCN is to not just encourage Greater San Diego to "Drink Local, Drink Often," but to ultimately put San Diego on the map as a coffee city.