LOS ANGELES, Aug. 15, 2017 /PRNewswire/ -- Kim Walls, founder of Best Ever Baby (BEB), a Social Impact NGO promoting family health by advocating for baby friendly standards and natural, environmentally friendly choices, announced today the launch of BEB Baby Journal, a breastfeeding app for iOS.
Designed by Walls, the new easy-to-use app allows new moms to track and log milk production and easily share it with their healthcare providers, supplying them with empowering and necessary data. BEB Baby Journal also provides users with tips and evidence-based information written by credentialed family health experts.
This might be her first app, but Walls is no stranger to the tech sector. She has a long history as an innovator in the ecommerce space, and is currently the General Manager at Lime Crime – the wildly popular, socially conscious, Vegan, and cruelty-free cosmetics brand – where her role includes overseeing the brand's global ecommerce operation.
"Thanks to Lime Crime, I am able to take my technology knowledge to a whole new level, including extending new digital strategies over to the nonprofit sector. With technology-enhanced solutions, we can provide increased access to information – access that will help improve the health opportunities for children and parents everywhere," Walls explained. "BEB provides me with a way to personally contribute to the success of healthcare providers and community leaders who spend their lives in service to growing families."
Walls began creating the app after a board meeting where she was informed that the BEB empowered healthcare providers were requesting that breastfeeding journals be included in the natural and organic breastfeeding kits BEB supplies healthcare providers with to gift to their new parent patients. The kits are a hallmark of BEB's mission and Walls wanted to ensure they were providing new parents with everything they truly need.
"We were originally asked to add paper journals, but I was working on developing an app with Lime Crime at the time, and immediately realized that an app would be more useful than a paper journal," she continued. "An app would be easier to use for both parents and healthcare professionals while providing a more accurate accounting of data in real time."
BEB Baby Journal is the only breastfeeding app on the market that offers new mothers breastfeeding journaling, data sharing, and expert information both free of charge and completely free of advertising.
The app's lack of advertising is important because hospitals generally do not allow their employees to recommend any specific products or brands, making it a conflict to recommend an app that includes advertising.
"When developing the BEB Baby Journal, our social impact field team worked with the hospitals and professionals directly to provide them with a tool they could truly leverage because it meets all their standards, is free, and helps insulate new parents from the onslaught of unwanted advertising that generally comes with such tools," added Walls.
An ad-free experience was not only important but necessary to Walls because she believes advertising aimed at new parents often spreads misinformation and guilts parents into purchasing products they don't need.
"Big businesses often sell to new parents by indirectly telling them that they are only good parents if they use their products. Debasing the confidence of women for the sake of profit is totally unacceptable," she concluded. "I want change, and I want to be part of giving everyone the best opportunity in life, beginning with their health and sense of self worth."
BEB Baby Journal is the #1 Choice of the American Pregnancy Association (APA).
The free app is currently available on iTunes, and will launch on Google Play soon. For free birth plan tools, including a hospital bag checklist, and to learn more about Best Ever Baby visit BestEverBaby.org.
About Best Ever Baby
Currently servicing over 300 hospital and birthing centers, Best Ever Baby is a Social Impact NGO promoting family health by advocating for baby friendly standards and natural, environmentally friendly choices. We help mothers and babies avoid health risks from harmful chemicals commonly found in food, water, personal care products, and air. We curate Care Kits for Baby Friendly designated Hospitals. These Care Kits are provided to mothers by their healthcare professionals to help foster early awareness of and access to breastfeeding support along with an introduction to naturally healthy product choices. http://besteverbaby.org
About Kim Walls
Kim Walls is an activist for women, health, and the environment and the founder of Best Ever Baby. She was named one of the "9 Wonder Women of the Natural Industry" by New Hope Media, and is a nationally recognized natural products expert. As a second-generation natural products expert, fourth generation entrepreneur, and mom of two boys, Walls created Best Ever Baby to help share the passion and products of credible experts with new and growing families. For over 15 years, leading child health advocacy groups and national media have relied on Walls' clinical expertise to help parents navigate the often-confusing world of natural products. She also shares her experience internationally in the medical community and with childbirth and postpartum professionals and parents; underscoring the relationship between optimum health and a natural lifestyle. She is currently the General Manager at Lime Crime, a socially conscious Vegan and cruelty-free cosmetics brand based in Los Angeles.
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SOURCE Best Ever Baby