Kimora Lee Simmons Brings Some Added 'Fabulosity' to Bounty's Nationwide Clean Schools Movement

CINCINNATI, Feb. 18, 2011 /PRNewswire/ -- Teachers reported using 1.5 rolls of paper towels each week in the classroom, according to a recent survey released by Bounty in partnership with PTO Today and conducted by Wakefield Research, Inc. At that rate, that's enough paper towels to stretch the top of the Washington Monument, and back down, before winter break. Beginning on Valentine's Day, the Procter & Gamble Company's (NYSE: PG) Bounty® brand began a campaign activating parents and volunteers at 1,000 schools across the country to join in a classroom clean up and address the need for more in-room cleaning supplies for teachers. Requesting the help of business mogul and mother of three Kimora Lee Simmons, and dozens of local volunteers, Bounty is completing its week-long, nationwide "We Love Our School" clean-up campaign at New York City's PS 208 Alain L. Locke in Harlem. To bring the program to more schools throughout the country, Bounty is announcing the chance for parents and teachers to receive much-needed supplies for a Bounty clean-up at their school along with the chance to win a $50,000 designer classroom makeover.  

At the Alain L. Locke school today, Simmons is announcing the launch of the Make a Clean Difference Pledge hosted at Bounty's Facebook page (www.Facebook.com/Bounty) that allows parents and teachers to submit their schools to support clean, creative learning environments for children.  Schools that make the pledge between today and March 4 will automatically be entered into Bounty's "We Love Our School" sweepstakes for a chance to win a celebrity-designed $50,000 school makeover.  The first 500 schools to take the pledge will also receive a Bounty Clean Kit with enough Bounty and Mr. Clean product to clean all of their classrooms, along with a cleaning checklist.

"I'm thrilled to be able to join Bounty in bringing a little bit of 'fabulosity' to the Alain L. Locke school in Harlem as part of 'We Love Our School' Week," said model, mogul and mom Kimora Lee Simmons.  "As a mother of three, and with a passion for fashion and design, I'm always encouraging my children's creativity through hands-on learning.  It's a thrill to be able to help improve the learning environment for these students, and I hope that parents and teachers will get involved to better the classrooms in their own communities."

The Cost of Cleanliness

In the Wakefield study, eighty-four percent of teachers reported feeling responsible for the cleanliness of their classroom, but spic-and-span doesn't come without a cost. With paper towels at the top of school wish lists nationwide (71 percent of teachers reported having to bring supplies from home to keep up with their classroom cleaning duties), Bounty is offering Clean Kits as part of their "We Love Our School" Week initiative to lighten some of the need and motivate parents into action in their local communities.  

"This week has been incredible with the numbers of parent volunteers that have turned out to support Bounty's clean up initiative," said Dave Lee, Procter & Gamble North American Bounty delivery brand manager.  "In opening the Make a Clean Difference pledge to everyone on our Facebook page, we hope to not only help alleviate some of the need for supplies in the country's classrooms but also want to encourage parents to take a more active role in helping to provide the clean learning environments so essential to their children's learning success."

Bounty kicked off the Make a Clean Difference campaign in spring 2010 by uniting more than 1,000 volunteers to transform the learning environments of 30 public schools in 10 cities across the country.  Bounty extended the campaign for Back-to-School 2010 to include a Facebook contest designed to engage parents and teachers nationwide to become part of the effort to provide clean and fun learning environments for children. The contest awarded one grand prize winner with a celebrity-designed art classroom makeover worth $25,000.

For information on "We Love Our School" Week, Bounty's Make a Clean Difference initiative and to learn how to get your local school community involved, including the chance to win the designer classroom makeover, visit www.Facebook.com/Bounty and click on the We Love Our School tab.  

The Bounty "We Love Our School" Teacher Survey was conducted by Wakefield Research between January 26th and February 7th, 2011. For this research, 1,001 telephone interviews were fielded among American elementary and middle school teachers.

About Bounty

Bounty has been America's most popular paper towel for more than 30 years.  In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints.  Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit www.facebook.com/bounty.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About School Family Media, Inc.

Since 1999, School Family Media, Inc., through its PTO Today, Inc. property, has been connecting with PTO and PTA leaders and school families at every public and private K-8 school nationwide - more than 83,000 schools - through its print, online resources and school-family event programs.  School Family Media is focused exclusively on helping parents and schools help children succeed by promoting and enabling practical and meaningful parent involvement at school.  School Family Media's parent-focused, out-of-the-classroom programs and resources, such as School Family Nights®, Parent Education Nights, Healthy School Kids®, Back2School and SchoolFamily.com, offer school families the widest possible range of opportunities and resources for strengthening the connection between the parent, student and school community.  Learn more at www.schoolfamilymedia.com.

SOURCE Bounty/P&G