Kimora Lee Simmons is Bringing Catwalk Couture Into the Classroom With $50,000 Bounty Makeover

Bounty's 'We Love Our School' Clean Up Initiative Extends To Offer Another Lucky School Fashion, Function and a Taste of 'Life in the Fab Lane'

Mar 31, 2011, 06:00 ET from P&G/Bounty

CINCINNATI, March 31, 2011 /PRNewswire/ -- Teachers and parents across the country now have a second chance to win a $50,000 celebrity makeover this semester as part of Procter & Gamble's (NYSE: PG) Bounty brand "We Love Our School" campaign. Due to overwhelming response to the March sweepstakes with HGTV design-duo Cortney and Bob Novogratz, Bounty campaign ambassador Kimora Lee Simmons, star of Style Network's "Life in the Fab Lane," business mogul and mother of three has expanded her partnership with the brand to include a second $50,000 Bounty classroom makeover that will be designed by Kimora herself before the end of the 2010-2011 school year.

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"With spring almost here, now is the perfect time to bring some fabulosity to our children's learning environments and that begins with clean classrooms," said Kimora Lee Simmons.  "I'm thrilled that Bounty has signed on to offer teachers and parents another chance at a $50,000 classroom makeover. After working with Bounty in February, I saw first-hand how important it is to foster creativity and hands-on learning at a young age, and the need that exists within classrooms across the country for cleaner, more creative spaces."

Beginning on March 31, parents, teachers and community members interested in winning a $50,000 "classroom-couture" makeover for their school can visit the Bounty Facebook page ( to take the Make a Clean Difference Pledge, promising to keep schools clean in their own communities.  One lucky school will win this ultimate transformation just for taking the pledge before April 14.

With budget cuts sweeping though schools nationwide, supplies necessary for spring cleanings are scarce, and the financial burden often falls on teachers' shoulders. On average, teachers are spending $462 per year from their own pockets on cleaning supplies and learning materials.

"We're extremely pleased to be able to offer a second $50,000 celebrity makeover sweepstakes as part of our 'We Love Our School' program this year," said Bounty Brand Manager Dave Lee.  "We realize the overwhelming demand for improved facilities in our country's schools and could not be happier to alleviate some of the burden that can often stand in the way of unlocking children's curiosity and creativity in school.  We hope our efforts continue to inspire others into action in their local communities."

The "We Love Our School" Sweepstakes is the culmination of month-long, in-school cleaning supply initiative Bounty launched in February to provide Clean Kits to more than 1,500 schools nationwide.  The Kimora Lee Simmons school makeover is the second one being offered as part of the Bounty initiative, recently added to the program after more than 2,600 schools were nominated in March. The first $50,000 makeover from this year's program, conducted by HGTV's Cortney and Bob Novogratz, was revealed at Orlando's Winegard Elementary on March 24.  

To date, the "We Love Our School" program has impacted more than 400,000 students in more than 1,000 schools across 48 states. Visit to take the Make a Clean Difference Pledge and enter your school for the new $50,000 Kimora Lee Simmons makeover.

About Bounty

Bounty has been America's most popular paper towel for more than 30 years.  In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints.  Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.