Kingsdown Brings British Luxury to the American Bedroom
COMPANY ANNOUNCES LICENSING DEAL TO INTRODUCE "DOWNTON ABBEY HOME" MATTRESS COLLECTION
Jun 11, 2015, 12:25 ET
MEBANE, N.C., June 11, 2015 /PRNewswire/ -- Top 10 premium mattress manufacturer Kingsdown has signed an exclusive agreement to introduce a Downton Abbey® Home luxury mattress collection inspired by the Primetime Emmy™ and Golden Globe™ award-winning television series and lifestyle brand. The Downton Abbey Home by Kingsdown collection will be introduced at the August 2015 Las Vegas Furniture Market.
This strategic partnership represents a marriage of two brands that evoke aristocratic luxury, style and history. The mattresses in the Downton Abbey Home by Kingsdown Collection will feature the same high-quality materials and detailing for which Kingsdown is known. Bold fabrics such as English lace, satin, hunter's leather, and chenille with hounds tooth print were incorporated into the design to appeal to men and women.
"We are extremely excited about this alignment. Downton Abbey Home defines style and sophistication and offers a wide variety of home furnishing products inspired by the rooms, costumes, and characters of the show," said Kingsdown CEO Frank Hood. "Our reputation is for making the finest luxury mattresses on the market. This is a strong, strategic move in the sleep products industry."
"This collaboration is one of the largest licensing deals the sleep products industry has seen. We are working hard to develop an elegantly constructed product made with high-quality materials that will transform bedrooms into British-inspired retreats," said Kingsdown Executive Vice President of Sales and Marketing Kevin Damewood. "Just as Downton Abbey is known for its chic and elegant style, this new mattress collection will be designed to capture that essence and bring relaxation to any sleeper."
About Downton Abbey
Downton Abbey is a Primetime Emmy™ and Golden Globe™ award winning British television series that encompasses the stylish lives of its characters during the early 1900's. The popular show is aired in the U.S. on PBS/MASTERPIECE and is transmitted to more than 250 other territories around the world. Already the highest rated drama in PBS history, Downton Abbey continues to see audience growth each year: Season Five was viewed by 25.5 million viewers and Season Six, the final for Downton Abbey, is currently in production and will air on PBS early next year.
About Kingsdown, Inc.
Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Tokyo, Japan and Melbourne, Australia. Additional manufacturing and distribution centers are located in Winchester, VA; Muskogee, OK; Lakeland, FL; Stockton, CA; Toronto, Calgary, and Vancouver, Canada; Leicestershire, England; Tuscany, Italy; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Kuala Lumpur, Malaysia; Jakarta, Indonesia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia. Visit www.kingsdown.com
Share this article